AlexaWhoisServer InformationDesktop SpeedMobile SpeedMobile UsabilityHTML ErrorsPingTraceroute

WHSMITH.CO.UK Books, stationery, gifts and much more | WHSmith

whsmith.co.uk Website Information

Daily Unique Visits: 83,741

Daily Page Views: 502,446

Income Per Day: $1,005

Estimated Value: $723,600

This website is located in United States and is using following IP address 165.160.15.20. See the complete list of popular websites hosted in United States.

whsmith.co.uk is registered under .UK top-level domain. Please check other sites in .UK zone.

Website whsmith.co.uk is using the following name servers:

  • ns1.netnames.net
  • ns2.netnames.net
  • ns5.netnames.net
  • ns6.netnames.net

and is probably hosted by CSC - Corporation Service Company, US. See the full list of other websites hosted by CSC - Corporation Service Company, US.

The highest website whsmith.co.uk position in Alexa rank database was 16726 and the lowest rank position was 17510. Current position of whsmith.co.uk in Alexa rank database is 17127.

Desktop speed score of whsmith.co.uk (73/100) is better than the results of 56.16% of other sites and shows that the page desktop performance can be improved.

Mobile usability score of whsmith.co.uk (99/100) is better than the results of 79.46% of other sites and means that the page is mobile-friendly.

Mobile speed score of whsmith.co.uk (42/100) is better than the results of 21.5% of other sites and shows that the landing page performance on mobile devices is poor and can be improved.

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whsmith.co.uk Alexa Rank

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users.

whsmith.co.uk whois

WHOIS gives you the ability to lookup any generic domains to find out the registered domain holder. WHOIS database are provided for information purposes only. It allows the public to check whether a specific domain name is still available or not and to obtain information related to the registration records of existing domain names.

Domain name:
whsmith.co.uk

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 31-Mar-2021

Registrar:
CSC Corporate Domains, Inc [Tag = CSC-CORP-DOMAINS]
URL: https://www.cscdbs.com

Relevant dates:
Registered on: before Aug-1996
Expiry date: 23-Sep-2021
Last updated: 19-Sep-2020

Registration status:
Registered until expiry date.

Name servers:
ns1.netnames.net
ns2.netnames.net
ns5.netnames.net
ns6.netnames.net

WHOIS lookup made at 19:10:36 26-Apr-2021

--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2021.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

whsmith.co.uk server information

Servers Location

whsmith.co.uk desktop page speed rank

Last tested: 2016-08-31

Desktop Speed Medium
73/100

whsmith.co.uk Desktop Speed Test Quick Summary


priority - 18Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://www.googletagmanager.com/gtm.js?id=GTM-VLWGP (15 minutes)
https://a.mobify.com/whsmith-smartphone/a.js (30 minutes)
https://www.google-analytics.com/analytics.js (2 hours)
https://btmedia.whsmith.co.uk/pws/client/images/he…nners/btstopbanner.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/man/packstat-feat.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/man/whsinstagramlogo.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/nav/1x1-home-compelec.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/nav/1x1-home-ebooks.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/nav/1x1-home-ents.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/nav/1x1-home-filofax.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/nav/1x1-home-paf.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/na…1tile-home-diaries.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/na…-artcraft-hometile.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/nav/2x1-home-books.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/nav/2x1-home-cgp.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/na…1-home-furniture-1.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/nav/2x1-home-mags.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/client/images/nav/2x1-home-stationery.jpg (5 hours)
https://btmedia.whsmith.co.uk/pws/images/backgrounds/footer.gif (5 hours)
https://btmedia.whsmith.co.uk/pws/images/backgrounds/nav_stripe.png (5 hours)
https://btmedia.whsmith.co.uk/pws/images/backgrounds/nav_tab.gif (5 hours)
https://btmedia.whsmith.co.uk/pws/images/backgrounds/page.png (5 hours)
https://btmedia.whsmith.co.uk/pws/images/logo-print.png (5 hours)
https://btmedia.whsmith.co.uk/pws/images/logo.png (5 hours)
https://btmedia.whsmith.co.uk/pws/images/sprites/icons_and_buttons.png (5 hours)
https://btmedia.whsmith.co.uk/pws/images/sprites/img-social-icons.png (5 hours)
https://www.whsmith.co.uk/mergeAssets/global.css?c…Buy,autocomplete,print (5 hours)
https://www.whsmith.co.uk/mergeAssets/global.js?cl…MoreText,_global,forms (5 hours)
https://www.whsmith.co.uk/mergeAssets/home.css?client=WHSmith&css=home (5 hours)
https://www.whsmith.co.uk/pws/client/javascript/client.js (5 hours)
https://www.whsmith.co.uk/pws/client/js/faceoutddbooks.js (5 hours)
https://www.whsmith.co.uk/pws/client/js/showhidefeaturepage.js (5 hours)
https://www.whsmith.co.uk/pws/client/style/client.css (5 hours)
https://www.whsmith.co.uk/pws/fonts/WHSmithScalaSansWeb-Bold.woff (5 hours)
https://www.whsmith.co.uk/pws/fonts/WHSmithScalaSansWeb-Light.woff (5 hours)
https://www.whsmith.co.uk/pws/fonts/WHSmithScalaSansWeb-Medium.woff (5 hours)
https://www.whsmith.co.uk/pws/javascript/vendor/jquery-1.8.1.min.js (5 hours)

priority - 9Avoid landing page redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

http://whsmith.co.uk/
https://whsmith.co.uk/
https://www.whsmith.co.uk/

priority - 8Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 3 blocking script resources and 4 blocking CSS resources. This causes a delay in rendering your page.

Remove render-blocking JavaScript:

https://www.whsmith.co.uk/pws/javascript/vendor/jquery-1.8.1.min.js
https://www.whsmith.co.uk/pws/client/js/showhidefeaturepage.js
https://www.whsmith.co.uk/pws/client/js/faceoutddbooks.js

Optimize CSS Delivery of the following:

https://www.whsmith.co.uk/mergeAssets/global.css?c…Buy,autocomplete,print
https://www.whsmith.co.uk/mergeAssets/home.css?client=WHSmith&css=home
https://www.whsmith.co.uk/pws/client/style/client.css
https://whsmith.resultspage.com/autocomplete/sli-rac.css

priority - 1Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 7.9KiB (38% reduction).

Compressing https://btmedia.whsmith.co.uk/pws/images/sprites/icons_and_buttons.png could save 2.5KiB (30% reduction).
Compressing https://btmedia.whsmith.co.uk/pws/images/backgrounds/nav_tab.gif could save 1.1KiB (90% reduction).
Compressing https://btmedia.whsmith.co.uk/pws/images/backgrounds/footer.gif could save 1,010B (91% reduction).
Compressing https://btmedia.whsmith.co.uk/pws/images/backgrounds/page.png could save 903B (30% reduction).
Compressing https://btmedia.whsmith.co.uk/pws/client/images/man/whsinstagramlogo.jpg could save 840B (33% reduction).
Compressing https://btmedia.whsmith.co.uk/pws/images/backgrounds/nav_stripe.png could save 838B (88% reduction).
Compressing https://btmedia.whsmith.co.uk/pws/images/logo.png could save 814B (21% reduction).

priority - 0Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 1.3KiB (27% reduction).

Minifying https://www.whsmith.co.uk/pws/client/style/client.css could save 1.3KiB (27% reduction) after compression.

priority - 0Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 876B (61% reduction).

Compressing https://www.whsmith.co.uk/pws/ssnJavaScript.jsp?_=1472661956726 could save 876B (61% reduction).

whsmith.co.uk Desktop Resource Breakdown

Total Resources74
Number of Hosts14
Static Resources41
JavaScript Resources23
CSS Resources4

whsmith.co.uk mobile page speed rank

Last tested: 2019-12-10

Mobile Speed Bad
42/100

whsmith.co.uk Mobile Speed Test Quick Summary


priority - 91Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 890.9KiB (64% reduction).

Compressing https://assets.whsmith.co.uk/product-image/extra-large/9781901784671_1.jpg could save 221.4KiB (69% reduction).
Compressing https://assets.whsmith.co.uk/product-image/extra-large/9781509853311.jpg could save 123.6KiB (72% reduction).
Compressing https://assets.whsmith.co.uk/product-image/extra-l…781067123-10-000_1.jpg could save 89.4KiB (55% reduction).
Compressing https://assets.whsmith.co.uk/product-image/extra-large/9780008262174.jpg could save 67.9KiB (57% reduction).
Compressing https://assets.whsmith.co.uk/content-image/default…eature-05122019-s4.jpg could save 49.5KiB (68% reduction).
Compressing https://assets.whsmith.co.uk/content-image/default…eature-29112019-s4.jpg could save 48KiB (62% reduction).
Compressing https://assets.whsmith.co.uk/content-image/default…eature-13112019-s4.jpg could save 47.3KiB (67% reduction).
Compressing https://assets.whsmith.co.uk/content-image/default…eature-23112019-s4.jpg could save 43.7KiB (60% reduction).
Compressing https://assets.whsmith.co.uk/content-image/default…eature-29112019-s4.jpg could save 42.9KiB (62% reduction).
Compressing https://assets.whsmith.co.uk/content-image/default…eature-14112019-s4.jpg could save 40.3KiB (63% reduction).
Compressing https://assets.whsmith.co.uk/content-image/default…rticle-25112019-s4.jpg could save 33.5KiB (65% reduction).
Compressing https://assets.whsmith.co.uk/content-image/default…eature-24102019-s4.jpg could save 30.4KiB (65% reduction).
Compressing https://assets.whsmith.co.uk/content-image/default…eature-29112019-s4.jpg could save 27.6KiB (63% reduction).
Compressing https://assets.whsmith.co.uk/content-image/default…eature-25092019-s4.jpg could save 25.5KiB (56% reduction).

priority - 32Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 2 blocking CSS resources. This causes a delay in rendering your page.

Optimize CSS Delivery of the following:

https://www.whsmith.co.uk/on/demandware.static/Sit…09439227/css/style.css
https://www.whsmith.co.uk/on/demandware.static/-/L…9227/css/clientwhs.css

priority - 17Reduce server response time

In our test, your server responded in 1.3 seconds.

priority - 8Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

57.1KiB of the HTML response was required to render the above-the-fold content. This requires 3 network round-trips. Prioritize the above-the-fold content so that it can be rendered with only the first 2 round-trips' worth of HTML.

Only about 69% of the final above-the-fold content could be rendered with the HTML delivered within 2 round-trips.
Click to see the screenshot with 2 round trips:

priority - 7Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://assets.whsmith.co.uk/content-image/default…eature-20092019-s4.jpg (expiration not specified)
https://static.hotjar.com/c/hotjar-1503854.js?sv=5 (60 seconds)
https://t.contentsquare.net/uxa/eb3aa3fce7fdb.js (15 minutes)
https://www.googletagmanager.com/gtm.js?id=GTM-VLWGP (15 minutes)
https://connect.facebook.net/signals/config/640868…1415?v=2.9.14&r=stable (20 minutes)
https://bat.bing.com/bat.js (30 minutes)
https://cdn.cquotient.com/js/v2/gretel.min.js (60 minutes)
https://www.dwin1.com/3017.js (60 minutes)
https://www.google-analytics.com/plugins/ua/ec.js (60 minutes)
https://www.google-analytics.com/analytics.js (2 hours)

whsmith.co.uk Mobile Resource Breakdown

Total Resources61
Number of Hosts18
Static Resources35
JavaScript Resources17
CSS Resources3

whsmith.co.uk mobile page usability

Last tested: 2019-12-10

Mobile Usability Good
99/100

whsmith.co.uk Mobile Usability Test Quick Summary


priority - 0Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <a href="/book-sale-and…sale/sob00022/"></a> is close to 1 other tap targets.

The tap target <div class="swiper-button-prev"></div> and 1 others are close to other tap targets.
The tap target <div class="message-wrappe…r m-cmp_loaded">To give you th…ookies policy.</div> is close to 1 other tap targets.

The tap target <a href="#" class="close-btn"></a> is close to 1 other tap targets.

whsmith.co.uk HTML validation

Warnings

The “type” attribute is unnecessary for JavaScript resources.

Line: 21 Column: 1 - 31
"...D TAG --> <script type="text/javascript">/*<![C..." Line: 52 Column: 1 - 31
"...ager --> <script type="text/javascript"> (..." Line: 107 Column: 109 - 139
"...r:Kyle --><script type="text/javascript"> fun..." Line: 851 Column: 1 - 75
"...CRIPT --> <script src="/pws/client/js/showhidefeaturepage.js" type="text/javascript"></scri..." Line: 854 Column: 1 - 70
"...CRIPT --> <script src="/pws/client/js/faceoutddbooks.js" type="text/javascript"></scri..." Line: 1217 Column: 3 - 33
"...</div> <script type="text/javascript"> var ..." Line: 1299 Column: 1 - 67
"...n> </p> <script type="text/javascript" id="DoubleClickFloodlightTag578768"> //<![..." Line: 1338 Column: 1 - 31
".../script> <script type="text/javascript"> var ..." Line: 1345 Column: 1 - 95
"...script> <script type="text/javascript" src="//whsmith.resultspage.com/autocomplete/sli-rac.config.js" ></scri..."

The “name” attribute is obsolete. Consider putting an “id” attribute on the nearest container instead.

Line: 130 Column: 3 - 58
"...ainer"> <a name="header_anchor" id="header_anchor" tabindex="0"></a><a..." Line: 162 Column: 5 - 68
"...ner"> <a name="navigation_anchor" id="navigation_anchor" tabindex="0"></a><d..." Line: 850 Column: 4 - 55
"...iner"> <a name="main_anchor" id="main_anchor" tabindex="0"></a><!..." Line: 1221 Column: 4 - 59
"...iner"> <a name="footer_anchor" id="footer_anchor" tabindex="0"></a><!..."

The “border” attribute is obsolete. Consider specifying “img { border: 0; }” in CSS instead.

Line: 1119 Column: 253 - 463
"...="_blank"><img alt="Signed and Special Edition Books" border="0" src="https://btmedia.whsmith.co.uk/pws/client/images/man/Signed-Edition-October_feature.jpg" style="width: 100%" title="Signed and Special Edition Books" /></a> <..."

The “type” attribute for the “style” element is not needed and should be omitted.

Line: 1139 Column: 1 - 23
"...ACER --> <style type="text/css"> .sim..."

Errors

A “charset” attribute on a “meta” element found after the first 1024 bytes.

Line: 78 Column: - 21
"... charset="utf-8" /> <meta name..."

Bad value “imagetoolbar” for attribute “http-equiv” on element “meta”.

Line: 82 Column: 1 - 47
"...Smith" /> <meta http-equiv="imagetoolbar" content="no" /> <met..."

Bad value “expires” for attribute “http-equiv” on element “meta”.

Line: 84 Column: 1 - 43
"...="no" /> <meta http-equiv="expires" content="now" /> <met..."

Bad value “Pragma” for attribute “http-equiv” on element “meta”.

Line: 85 Column: 2 - 48
"..."now" /> <meta http-equiv="Pragma" content="no-cache" /> <met..."

Bad value “Cache-control” for attribute “http-equiv” on element “meta”.

Line: 86 Column: 2 - 55
"...ache" /> <meta http-equiv="Cache-control" content="no-cache" /> <link..."

Element “dl” is missing a required instance of child element “dd”.

Line: 845 Column: 6 - 10
".../dt> </dl> <..."

CSS: “text”: Parse Error.

Line: 859 Column: 1 - 114
"...: 15px"> <a style="text decoration: none; width: 240px; height:32px" href="/fcp/content/free-delivery-and-returns/content"> <div ..." Line: 866 Column: 1 - 106
"...v> </a> <a style="text decoration: none; width: 240px; height:32px" href="/fcp/content/click-and-collect/content"> <div ..." Line: 872 Column: 1 - 114
"...iv> </a> <a style="text decoration: none; width: 240px; height:32px" href="/fcp/content/free-delivery-and-returns/content"> <div ..." Line: 878 Column: 1 - 99
"...iv> </a> <a style="text decoration: none; width: 240px; height:32px" href="/fcp/content/contact-us/content"> <div ..."

The “font” element is obsolete. Use CSS instead.

Line: 868 Column: 326 - 354
"...</strong> <font style="font-size: 9px">FROM S..." Line: 874 Column: 320 - 348
"...</strong> <font style="font-size: 9px">RETURN..." Line: 880 Column: 316 - 344
"...</strong> <font style="font-size: 9px">CONTAC..." Line: 933 Column: 27 - 73
"...ature2x1"><font style="font-size:14px; font-weight:bold"><a cla..." Line: 948 Column: 27 - 73
"...ature2x1"><font style="font-size:14px; font-weight:bold"><a cla..." Line: 960 Column: 27 - 73
"...ature2x1"><font style="font-size:14px; font-weight:bold"><a cla..." Line: 979 Column: 27 - 73
"...ature2x1"><font style="font-size:14px; font-weight:bold"><a cla..." Line: 991 Column: 27 - 73
"...ature2x1"><font style="font-size:14px; font-weight:bold"><a cla..." Line: 1004 Column: 27 - 73
"...ature2x1"><font style="font-size:14px; font-weight:bold"><a cla..."

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Line: 905 Column: 5 - 120
"...019"> <img src="pixel.gif" data-src="https://btmedia.whsmith.co.uk/pws/client/images/mobile_images/mob_Spring-Offers.jpg"> </a> ..." Line: 1205 Column: 1 - 86
"...ptdleft"> <img src="https://btmedia.whsmith.co.uk/pws/client/images/man/simplesignupimage2.jpg"> </td>..." Line: 1277 Column: 189 - 272
"...n': 1});"><img src="https://btmedia.whsmith.co.uk/pws/client/images/man/whsinstagramlogo.jpg"></a> ..."

The “align” attribute on the “p” element is obsolete. Use CSS instead.

Line: 1111 Column: 1 - 44
"..._blank"> <p align="right" class="featuretextvariant">View M..."

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Line: 1139 Column: 1 - 23
"...ACER --> <style type="text/css"> .sim..."

The “cellspacing” attribute on the “table” element is obsolete. Use CSS instead.

Line: 1202 Column: 1 - 111
"...gn up"> <table class="simplesignuptable" cellspacing="0" cellpadding="7" border="0" style="background-color: #67b373;"> <tbod..."

The “cellpadding” attribute on the “table” element is obsolete. Use CSS instead.

Line: 1202 Column: 1 - 111
"...gn up"> <table class="simplesignuptable" cellspacing="0" cellpadding="7" border="0" style="background-color: #67b373;"> <tbod..."

The “border” attribute on the “table” element is obsolete. Use CSS instead.

Line: 1202 Column: 1 - 111
"...gn up"> <table class="simplesignuptable" cellspacing="0" cellpadding="7" border="0" style="background-color: #67b373;"> <tbod..."

The “frameborder” attribute on the “iframe” element is obsolete. Use CSS instead.

Line: 1314 Column: 1 - 170
"...noscript> <iframe src="https://2414348.fls.doubleclick.net/activityi;src=2414348;type=mains351;cat=homep702;ord=1;num=1?" width="1" height="1" frameborder="0" style="display:none"></ifra..."

Duplicate attribute “class”.

Line: 1335 Column: - 539
"...r__close" class="cookie-policy..."

The “itemprop” attribute was specified, but the element is not a property of any item.

Line: 90 Column: 1 - 185
"...about"/> <meta itemprop="description" content="Welcome to WHSmith. Here you can find stationery, books, eReaders, toys and games and many more products. Shop online or find out more about us. "> <meta..." Line: 91 Column: 1 - 71
"...ut us. "> <meta itemprop="name" content="Books, stationery, gifts and much more"> <meta..."

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whsmith.co.uk Ping

Ping is a computer network administration software utility used to test the reachability of a host on an Internet Protocol (IP) network. It measures the round-trip time for messages sent from the originating host to a destination computer that are echoed back to the source.

whsmith.co.uk TRACEROUTE

Traceroute is a computer network diagnostic tool for displaying the route (path) and measuring transit delays of packets across an Internet Protocol (IP) network. The history of the route is recorded as the round-trip times of the packets received from each successive host (remote node) in the route (path); the sum of the mean times in each hop is a measure of the total time spent to establish the connection. Traceroute proceeds unless all (three) sent packets are lost more than twice, then the connection is lost and the route cannot be evaluated.