VITALFARMS.COM Honest Food, Ethically Produced, No Bullsh*t - Vital Farms

vitalfarms.com Website Information

Daily Unique Visits: 7,483

Daily Page Views: 37,415

Income Per Day: $94

Estimated Value: $56,400

vitalfarms.com is registered under .COM top-level domain. Please check other sites in .COM zone.

No name server records were found.

and is probably hosted by PAIR-NETWORKS - pair Networks, US. See the full list of other websites hosted by PAIR-NETWORKS - pair Networks, US.

The highest website vitalfarms.com position in Alexa rank database was 39371 and the lowest rank position was 999497. Current position of vitalfarms.com in Alexa rank database is 182076.

Desktop speed score of vitalfarms.com (80/100) is better than the results of 69.89% of other sites and shows that the page is performing great on desktop computers.

Mobile usability score of vitalfarms.com (95/100) is better than the results of 39.69% of other sites and means that the page is mobile-friendly.

Mobile speed score of vitalfarms.com (54/100) is better than the results of 41.82% of other sites and shows that the landing page performance on mobile devices is poor and can be improved.

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vitalfarms.com Alexa Rank

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users.


vitalfarms.com whois

WHOIS gives you the ability to lookup any generic domains to find out the registered domain holder. WHOIS database are provided for information purposes only. It allows the public to check whether a specific domain name is still available or not and to obtain information related to the registration records of existing domain names.


Domain Name: VITALFARMS.COM
Registry Domain ID: 1510485406_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2023-04-30T21:05:02Z
Creation Date: 2008-07-27T01:25:40Z
Registry Expiry Date: 2031-07-27T01:25:40Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS39.DOMAINCONTROL.COM
Name Server: NS40.DOMAINCONTROL.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-11-16T09:34:27Z

vitalfarms.com server information

Servers Location

vitalfarms.com desktop page speed rank

Last tested: 2016-01-28


Desktop Speed Medium
80/100

vitalfarms.com Desktop Speed Test Quick Summary


priority - 8Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 4 blocking script resources and 13 blocking CSS resources. This causes a delay in rendering your page.

Remove render-blocking JavaScript:

http://vitalfarms.com/wp-includes/js/jquery/jquery.js?ver=1.11.3
http://vitalfarms.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
http://vitalfarms.com/wp-content/plugins/hms-testi…s/rotator.js?ver=4.4.1
https://www.google.com/jsapi

Optimize CSS Delivery of the following:

http://ajax.googleapis.com/ajax/libs/jqueryui/1.9.…query-ui.css?ver=4.4.1
http://vitalfarms.com/wp-content/plugins/mailchimp…p_signup.css?ver=4.4.1
http://vitalfarms.com/wp-content/plugins/contact-f…s/styles.css?ver=4.3.1
http://vitalfarms.com/wp-includes/css/dashicons.min.css?ver=4.4.1
http://vitalfarms.com/wp-includes/js/thickbox/thickbox.css?ver=4.4.1
http://vitalfarms.com/wp-content/plugins/getmecook…-template.css?ver=1.31
http://vitalfarms.com/wp-content/themes/vitalfarms/style.css?ver=4.4.1
http://fonts.googleapis.com/css?family=Fresca&ver=4.4.1
http://vitalfarms.com/wp-content/plugins/jetpack/_…genericons.css?ver=3.1
http://vitalfarms.com/wp-content/plugins/jetpack/css/jetpack.css?ver=3.8.2
http://fonts.googleapis.com/css?family=Allura%3A40…atin-ext%2Clatin&ver=2
http://vitalfarms.com/wp-content/plugins/wp-jquery…tbox.min.css?ver=1.4.6
http://vitalfarms.com/?custom-css=1&csblog=1&cscache=6&csrev=59

priority - 6Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

http://vitalfarms.com/wp-content/themes/vitalfarms/images/bg.jpg (expiration not specified)
http://vitalfarms.com/wp-content/themes/vitalfarms/images/dash.png (expiration not specified)
http://vitalfarms.com/wp-content/themes/vitalfarms/images/logo.png (expiration not specified)
http://vitalfarms.com/wp-content/themes/vitalfarms/images/logoarea.png (expiration not specified)
http://vitalfarms.com/wp-content/themes/vitalfarms/images/social.png (expiration not specified)
http://vitalfarms.com/wp-content/uploads/2014/04/homelowerimg.png (expiration not specified)
http://vitalfarms.com/wp-content/uploads/2015/08/GoG-banner.png (expiration not specified)
http://vitalfarms.com/wp-includes/js/thickbox/loadingAnimation.gif (expiration not specified)
http://script.crazyegg.com/pages/scripts/0043/1277.js (60 minutes)
https://www.google.com/jsapi (60 minutes)
http://www.google-analytics.com/ga.js (2 hours)
https://i.ytimg.com/vi/n0KCSN3CNzo/hqdefault.jpg (2 hours)
https://i.ytimg.com/vi/n0KCSN3CNzo/sddefault.jpg (2 hours)

priority - 4Reduce server response time

priority - 3Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 29.9KiB (31% reduction).

Losslessly compressing http://vitalfarms.com/wp-content/uploads/2014/04/homelowerimg.png could save 15.8KiB (34% reduction).
Losslessly compressing http://vitalfarms.com/wp-content/themes/vitalfarms/images/logoarea.png could save 10.3KiB (27% reduction).
Losslessly compressing http://vitalfarms.com/wp-content/uploads/2015/08/GoG-banner.png could save 1.7KiB (33% reduction).
Losslessly compressing http://vitalfarms.com/wp-content/themes/vitalfarms/images/logo.png could save 1.5KiB (25% reduction).
Losslessly compressing http://vitalfarms.com/wp-content/themes/vitalfarms/images/social.png could save 600B (31% reduction).

priority - 0Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 1.8KiB (6% reduction).

Minifying http://vitalfarms.com/wp-includes/js/thickbox/thickbox.js?ver=3.1-20121105 could save 1.1KiB (31% reduction) after compression.
Minifying https://s.ytimg.com/yts/jsbin/www-embed-lightweigh…w-embed-lightweight.js could save 657B (3% reduction) after compression.

priority - 0Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 2.5KiB (22% reduction).

Minifying http://vitalfarms.com/wp-content/themes/vitalfarms/style.css?ver=4.4.1 could save 1.4KiB (24% reduction) after compression.
Minifying http://ajax.googleapis.com/ajax/libs/jqueryui/1.9.…query-ui.css?ver=4.4.1 could save 1.1KiB (20% reduction) after compression.

vitalfarms.com Desktop Resource Breakdown

Total Resources55
Number of Hosts14
Static Resources20
JavaScript Resources21
CSS Resources15

vitalfarms.com mobile page speed rank

Last tested: 2019-11-11


Mobile Speed Bad
54/100

vitalfarms.com Mobile Speed Test Quick Summary


priority - 64Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 4 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.

Remove render-blocking JavaScript:

https://vitalfarms.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
https://js.squareup.com/v2/paymentform?ver=2.0.5
https://js.adsrvr.org/up_loader.1.1.0.js
https://s0.wp.com/wp-content/js/devicepx-jetpack.js?ver=201946

Optimize CSS Delivery of the following:

https://vitalfarms.com/wp-content/cache/autoptimiz…f35a5f547895b6331e.css
https://fonts.googleapis.com/css?family=Noto+Serif…2C700%2C700i&ver=5.2.4
https://use.typekit.net/mzs8vxu.css?ver=5.2.4
https://p.typekit.net/p.css?s=1&k=mzs8vxu&ht=tk&f=…3713&app=typekit&e=css
https://cloud.typography.com/7817252/7169612/css/fonts.css?ver=5.2.4

priority - 16Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 63% of the final above-the-fold content could be rendered with the full HTML response.
Click to see the screenshot with only the HTML response:

priority - 7Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://js.adsrvr.org/universal_pixel.1.1.0.js (expiration not specified)
https://js.adsrvr.org/up_loader.1.1.0.js (expiration not specified)
https://use.typekit.net/mzs8vxu.css?ver=5.2.4 (10 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://connect.facebook.net/signals/config/145017…7564?v=2.9.11&r=stable (20 minutes)
https://connect.facebook.net/signals/config/466036…2938?v=2.9.11&r=stable (20 minutes)
https://bat.bing.com/bat.js (30 minutes)
https://tag.marinsm.com/serve/57eafb0ab9891983d1000009.js (30 minutes)
https://www.googleadservices.com/pagead/conversion.js (60 minutes)

priority - 4Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 42.2KiB (78% reduction).

Compressing https://vitalfarms.com/ could save 41.5KiB (79% reduction).
Compressing https://match.adsrvr.org/track/upb/?adv=wis8mrr&re…upid=y4n3abk&upv=1.1.0 could save 354B (45% reduction).
Compressing https://js.adsrvr.org/universal_pixel.1.1.0.js could save 195B (41% reduction).
Compressing https://vitalfarms.com/?wc-ajax=get_refreshed_fragments could save 174B (39% reduction).

priority - 1Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 8.4KiB (21% reduction).

Compressing https://vitalfarms.com/wp-content/themes/vfarms/as…ages/light-texture.png could save 8.4KiB (21% reduction).

priority - 0Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 280B (42% reduction).

Minifying https://use.typekit.net/mzs8vxu.css?ver=5.2.4 could save 280B (42% reduction) after compression.

priority - 0Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 113B (15% reduction).

Minifying https://match.adsrvr.org/track/upb/?adv=wis8mrr&re…upid=y4n3abk&upv=1.1.0 could save 113B (15% reduction).

vitalfarms.com Mobile Resource Breakdown

Total Resources74
Number of Hosts32
Static Resources15
JavaScript Resources19
CSS Resources4

vitalfarms.com mobile page usability

Last tested: 2019-11-11


Mobile Usability Good
95/100

vitalfarms.com Mobile Usability Test Quick Summary


priority - 4Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <li class="slick-active">1</li> and 5 others are close to other tap targets.
The tap target <button id="slick-slide-control00" type="button">1</button> is close to 4 other tap targets.
The tap target <button id="slick-slide-control00" type="button">1</button> and 5 others are close to other tap targets.
The tap target <button id="slick-slide-control01" type="button">2</button> and 4 others are close to other tap targets.
The tap target <a href="https://www.fa…om/vitalfarms/"></a> and 1 others are close to other tap targets.

vitalfarms.com HTML validation

Warnings

Consider avoiding viewport values that prevent users from resizing documents.

Line: 5 Column: 1 - 105
"...="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no"> <link..."

Errors

Bad start tag in “img” in “head”.

Line: 44 Column: 462 - 579
"...<noscript><img src="//bat.bing.com/action/0?ti=5437559&Ver=2" height="0" width="0" style="display:none; visibility: hidden;" /></noscr..."

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Line: 44 Column: 462 - 579
"...<noscript><img src="//bat.bing.com/action/0?ti=5437559&Ver=2" height="0" width="0" style="display:none; visibility: hidden;" /></noscr..." Line: 57 Column: 11 - 2
"...<noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1450177224997564&ev=PageView&noscript=1" /></nosc..." Line: 74 Column: 11 - 2
"...<noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=466036960482938&ev=PageView&noscript=1" /></nosc..."

Stray end tag “noscript”.

Line: 44 Column: 580 - 590
"...dden;" /></noscript><script..."

Element “style” not allowed as child of element “body” in this context. (Suppressing further errors from this subtree.)

Line: 74 Column: 14 - 36
".../noscript><style type="text/css"> img.w..." Line: 106 Column: 1 - 56
"...='all' /> <style id='storefront-style-inline-css' type='text/css'> ...." Line: 314 Column: 1 - 68
"...='all' /> <style id='storefront-woocommerce-style-inline-css' type='text/css'> a..." Line: 416 Column: 1 - 50
"...='all' /> <style id='sfb-styles-inline-css' type='text/css'> .s..." Line: 484 Column: 1 - 23
"...endif]--> <style type="text/css"> .b..." Line: 596 Column: 1 - 23
"...</script> <style type="text/css"> i..." Line: 599 Column: 1 - 23
"... </style> <style type="text/css">.wpupg..." Line: 600 Column: 2 - 24
"...oscript> <style type="text/css">.selec..." Line: 600 Column: 878 - 900
"... }</style><style type="text/css">html b..." Line: 606 Column: 1 - 7
"...0.png" /> <style>button..."

Bad value “https://api.w.org/” for attribute “rel” on element “link”: The string “https://api.w.org/” is not a registered keyword.

Line: 455 Column: 1 - 72
"...</script> <link rel='https://api.w.org/' href='https://vitalfarms.com/wp-json/' /> <link..."

A “link” element must not appear as a descendant of a “body” element unless the “link” element has an “itemprop” attribute or has a “rel” attribute whose value contains “dns-prefetch”, “pingback”, “preconnect”, “prefetch”, “preload”, “prerender”, or “stylesheet”.

Line: 455 Column: 1 - 72
"...</script> <link rel='https://api.w.org/' href='https://vitalfarms.com/wp-json/' /> <link..." Line: 456 Column: 1 - 106
"...json/' /> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://vitalfarms.com/xmlrpc.php?rsd" /> <link..." Line: 457 Column: 1 - 124
"...p?rsd" /> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="https://cdn2.vitalfarms.com/wp-includes/wlwmanifest.xml" /> <met..." Line: 460 Column: 1 - 55
"...3.2.6" /> <link rel='shortlink' href='https://vitalfarms.com/' /> <link..." Line: 461 Column: 1 - 146
"....com/' /> <link rel="alternate" type="application/json+oembed" href="https://vitalfarms.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fvitalfarms.com%2F" /> <link..." Line: 462 Column: 1 - 154
"...om%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://vitalfarms.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fvitalfarms.com%2F&#038;format=xml" /> <scri..." Line: 602 Column: 10 - 131
"... }</style><link rel="icon" href="https://cdn.vitalfarms.com/wp-content/uploads/2016/07/cropped-VF_circle-50x50.png" sizes="32x32" /> <link..." Line: 603 Column: 1 - 127
"...32x32" /> <link rel="icon" href="https://cdn2.vitalfarms.com/wp-content/uploads/2016/07/cropped-VF_circle-300x300.png" sizes="192x192" /> <link..." Line: 604 Column: 1 - 135
"...2x192" /> <link rel="apple-touch-icon-precomposed" href="https://cdn2.vitalfarms.com/wp-content/uploads/2016/07/cropped-VF_circle-300x300.png" /> <meta..."

Attribute “name” not allowed on element “meta” at this point.

Line: 458 Column: 1 - 51
"....xml" /> <meta name="generator" content="WordPress 4.9.6" /> <meta..." Line: 459 Column: 1 - 53
"...4.9.6" /> <meta name="generator" content="WooCommerce 3.2.6" /> <link..." Line: 464 Column: 1 - 86
"...</script> <meta name="generator" content="MasterSlider 3.2.2 - Responsive Touch Image Slider" /> <scr..." Line: 605 Column: 1 - 134
"...0.png" /> <meta name="msapplication-TileImage" content="https://cdn2.vitalfarms.com/wp-content/uploads/2016/07/cropped-VF_circle-300x300.png" /> <styl..."

Element “meta” is missing one or more of the following attributes: “itemprop”, “property”.

Line: 458 Column: 1 - 51
"....xml" /> <meta name="generator" content="WordPress 4.9.6" /> <meta..." Line: 459 Column: 1 - 53
"...4.9.6" /> <meta name="generator" content="WooCommerce 3.2.6" /> <link..." Line: 464 Column: 1 - 86
"...</script> <meta name="generator" content="MasterSlider 3.2.2 - Responsive Touch Image Slider" /> <scr..." Line: 605 Column: 1 - 134
"...0.png" /> <meta name="msapplication-TileImage" content="https://cdn2.vitalfarms.com/wp-content/uploads/2016/07/cropped-VF_circle-300x300.png" /> <styl..."

Element “style” not allowed as child of element “noscript” in this context. (Suppressing further errors from this subtree.)

Line: 599 Column: 83 - 89
"...<noscript><style>.wooco..."

Stray end tag “head”.

Line: 607 Column: 1 - 7
"... 2.29 --> </head> <bod..."

Start tag “body” seen but an element of the same type was already open.

Line: 609 Column: 1 - 277
"... </head> <body data-rsssl=1 class="home page-template page-template-template-widgets page-template-template-widgets-php page page-id-41 wp-custom-logo _masterslider _msp_version_3.2.2 group-blog storefront-full-width-content right-sidebar woocommerce-active responsive-menu-slide-left"> <div ..."

Cannot recover after last error. Any further errors will be ignored.

Line: 609 Column: 1 - 277
"... </head> <body data-rsssl=1 class="home page-template page-template-template-widgets page-template-template-widgets-php page page-id-41 wp-custom-logo _masterslider _msp_version_3.2.2 group-blog storefront-full-width-content right-sidebar woocommerce-active responsive-menu-slide-left"> <div ..."

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vitalfarms.com Ping

Ping is a computer network administration software utility used to test the reachability of a host on an Internet Protocol (IP) network. It measures the round-trip time for messages sent from the originating host to a destination computer that are echoed back to the source.


vitalfarms.com TRACEROUTE

Traceroute is a computer network diagnostic tool for displaying the route (path) and measuring transit delays of packets across an Internet Protocol (IP) network. The history of the route is recorded as the round-trip times of the packets received from each successive host (remote node) in the route (path); the sum of the mean times in each hop is a measure of the total time spent to establish the connection. Traceroute proceeds unless all (three) sent packets are lost more than twice, then the connection is lost and the route cannot be evaluated.