sovrn.com Website Information
Daily Unique Visits: 75,094
Daily Page Views: 450,564
Income Per Day: $901
Estimated Value: $648,720
sovrn.com is registered under .COM top-level domain. Please check other sites in .COM zone.
No name server records were found.
and is probably hosted by CLOUDFLARESPECTRUM Cloudflare, Inc., GB. See the full list of other websites hosted by CLOUDFLARESPECTRUM Cloudflare, Inc., GB.
The highest website sovrn.com position in Alexa rank database was 15798 and the lowest rank position was 20107. Current position of sovrn.com in Alexa rank database is 19099.
Desktop speed score of sovrn.com (43/100) is better than the results of 17.28% of other sites and shows that the page desktop performance can be improved.
Mobile usability score of sovrn.com (95/100) is better than the results of 39.69% of other sites and means that the page is mobile-friendly.
Mobile speed score of sovrn.com (19/100) is better than the results of 4.1% of other sites and shows that the landing page performance on mobile devices is poor and can be improved.
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sovrn.com Alexa Rank
The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users.
sovrn.com whois
WHOIS gives you the ability to lookup any generic domains to find out the registered domain holder. WHOIS database are provided for information purposes only. It allows the public to check whether a specific domain name is still available or not and to obtain information related to the registration records of existing domain names.
Domain Name: SOVRN.COM
Registry Domain ID: 338419292_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2024-02-08T19:10:56Z
Creation Date: 2006-02-08T00:55:45Z
Registry Expiry Date: 2025-02-08T00:55:45Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: DNS1.P06.NSONE.NET
Name Server: DNS2.P06.NSONE.NET
Name Server: DNS3.P06.NSONE.NET
Name Server: DNS4.P06.NSONE.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-11T00:26:36Z
Registry Domain ID: 338419292_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2024-02-08T19:10:56Z
Creation Date: 2006-02-08T00:55:45Z
Registry Expiry Date: 2025-02-08T00:55:45Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: DNS1.P06.NSONE.NET
Name Server: DNS2.P06.NSONE.NET
Name Server: DNS3.P06.NSONE.NET
Name Server: DNS4.P06.NSONE.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-11T00:26:36Z
sovrn.com server information
Servers Location
sovrn.com desktop page speed rank
Last tested: 2019-12-07
Desktop Speed
Bad
43/100
sovrn.com Desktop Speed Test Quick Summary
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priority - 12Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 16 blocking script resources and 15 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:
https://www.sovrn.com/wp-content/plugins/google-an…tend.min.js?ver=7.10.0
https://code.jquery.com/jquery-3.3.1.min.js
https://www.sovrn.com/wp-content/plugins/duracellt…-tracker.js?ver=1.11.2
https://www.sovrn.com/wp-content/plugins/real-time…tandalone.js?ver=1.7.0
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https://www.sovrn.com/wp-content/plugins/real-time…alidation.js?ver=1.7.0
https://cdn.jsdelivr.net/npm/cookieconsent@3/build/cookieconsent.min.js
https://www.sovrn.com/wp-includes/js/jquery/suggest.min.js?ver=1.1-20110113
https://www.sovrn.com/wp-content/plugins/wp-search…earch-suggest.js?ver=4
https://www.sovrn.com/wp-content/themes/sovrn-2019….js?ver=0.1.1562863146
https://www.sovrn.com/wp-content/themes/sovrn-2019/js/mdb.min.js?ver=5.3
https://www.sovrn.com/wp-content/themes/sovrn-2019/js/iw.js?ver=5.3
https://www.sovrn.com/wp-includes/js/wp-embed.min.js?ver=5.3
https://www.sovrn.com/wp-content/plugins/gravityfo…uery.min.js?ver=2.4.15
https://www.sovrn.com/wp-content/plugins/print-o-m…printomat.js?ver=1.8.9
https://www.sovrn.com/wp-content/themes/sovrn-2019/js/owl.carousel.min.js
https://code.jquery.com/jquery-3.3.1.min.js
https://www.sovrn.com/wp-content/plugins/duracellt…-tracker.js?ver=1.11.2
https://www.sovrn.com/wp-content/plugins/real-time…tandalone.js?ver=1.7.0
https://www.sovrn.com/wp-content/plugins/real-time…js/public.js?ver=1.7.0
https://www.sovrn.com/wp-content/plugins/real-time…alidation.js?ver=1.7.0
https://cdn.jsdelivr.net/npm/cookieconsent@3/build/cookieconsent.min.js
https://www.sovrn.com/wp-includes/js/jquery/suggest.min.js?ver=1.1-20110113
https://www.sovrn.com/wp-content/plugins/wp-search…earch-suggest.js?ver=4
https://www.sovrn.com/wp-content/themes/sovrn-2019….js?ver=0.1.1562863146
https://www.sovrn.com/wp-content/themes/sovrn-2019/js/mdb.min.js?ver=5.3
https://www.sovrn.com/wp-content/themes/sovrn-2019/js/iw.js?ver=5.3
https://www.sovrn.com/wp-includes/js/wp-embed.min.js?ver=5.3
https://www.sovrn.com/wp-content/plugins/gravityfo…uery.min.js?ver=2.4.15
https://www.sovrn.com/wp-content/plugins/print-o-m…printomat.js?ver=1.8.9
https://www.sovrn.com/wp-content/themes/sovrn-2019/js/owl.carousel.min.js
Optimize CSS Delivery of the following:
https://www.sovrn.com/wp-includes/css/dist/block-l…/style.min.css?ver=5.3
https://www.sovrn.com/wp-content/plugins/menu-imag…nu-image.css?ver=2.9.2
https://www.sovrn.com/wp-content/plugins/print-o-m…/css/style.css?ver=1.2
https://www.sovrn.com/wp-content/plugins/wp-search…arch-suggest.css?ver=4
https://www.sovrn.com/wp-content/plugins/real-time…s/public.css?ver=1.7.0
https://www.sovrn.com/wp-content/themes/sovrn-2019…css?ver=0.1.1562863146
https://www.sovrn.com/wp-content/themes/sovrn-2019…css?ver=0.1.1562863146
https://use.fontawesome.com/releases/v5.5.0/css/all.css?ver=0.1.1562863146
https://www.sovrn.com/wp-content/themes/sovrn-2019…/iw_styles.css?ver=1.0
https://www.sovrn.com/wp-content/themes/sovrn-2019…ign-tweaks.css?ver=1.0
https://cdn.jsdelivr.net/npm/cookieconsent@3/build/cookieconsent.min.css
https://www.sovrn.com/wp-content/plugins/gravityfo…set.min.css?ver=2.4.15
https://www.sovrn.com/wp-content/plugins/gravityfo…ain.min.css?ver=2.4.15
https://www.sovrn.com/wp-content/plugins/gravityfo…ass.min.css?ver=2.4.15
https://www.sovrn.com/wp-content/plugins/gravityfo…ers.min.css?ver=2.4.15
https://www.sovrn.com/wp-content/plugins/menu-imag…nu-image.css?ver=2.9.2
https://www.sovrn.com/wp-content/plugins/print-o-m…/css/style.css?ver=1.2
https://www.sovrn.com/wp-content/plugins/wp-search…arch-suggest.css?ver=4
https://www.sovrn.com/wp-content/plugins/real-time…s/public.css?ver=1.7.0
https://www.sovrn.com/wp-content/themes/sovrn-2019…css?ver=0.1.1562863146
https://www.sovrn.com/wp-content/themes/sovrn-2019…css?ver=0.1.1562863146
https://use.fontawesome.com/releases/v5.5.0/css/all.css?ver=0.1.1562863146
https://www.sovrn.com/wp-content/themes/sovrn-2019…/iw_styles.css?ver=1.0
https://www.sovrn.com/wp-content/themes/sovrn-2019…ign-tweaks.css?ver=1.0
https://cdn.jsdelivr.net/npm/cookieconsent@3/build/cookieconsent.min.css
https://www.sovrn.com/wp-content/plugins/gravityfo…set.min.css?ver=2.4.15
https://www.sovrn.com/wp-content/plugins/gravityfo…ain.min.css?ver=2.4.15
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priority - 7Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://sovrn.com/
http://www.sovrn.com/
https://www.sovrn.com/
http://www.sovrn.com/
https://www.sovrn.com/
priority - 2Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://quickkoala.io/anywhere/3e86d53ee8a34d34829…ebc1f74818734aabc4144a (expiration not specified)
https://js.intercomcdn.com/shim.latest.js (5 minutes)
https://www.googletagmanager.com/gtag/js?id=UA-52355958-2 (15 minutes)
https://www.googletagmanager.com/gtm.js?id=GTM-T3C4Q8L (15 minutes)
https://www.google-analytics.com/analytics.js (2 hours)
https://js.intercomcdn.com/shim.latest.js (5 minutes)
https://www.googletagmanager.com/gtag/js?id=UA-52355958-2 (15 minutes)
https://www.googletagmanager.com/gtm.js?id=GTM-T3C4Q8L (15 minutes)
https://www.google-analytics.com/analytics.js (2 hours)
priority - 2Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.
Only about 69% of the final above-the-fold content could be rendered with the full HTML response.
Click to see the screenshot with only the HTML response:
priority - 1Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 10.5KiB (15% reduction).
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priority - 1Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 8KiB (44% reduction).
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priority - 0Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 1.7KiB (50% reduction).
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sovrn.com Desktop Resource Breakdown
| Total Resources | 115 |
| Number of Hosts | 16 |
| Static Resources | 103 |
| JavaScript Resources | 28 |
| CSS Resources | 16 |
sovrn.com mobile page speed rank
Last tested: 2017-06-03
Mobile Speed
Bad
19/100
sovrn.com Mobile Speed Test Quick Summary
priority - 253Optimize images
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priority - 72Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 10 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:
https://ajax.googleapis.com/ajax/libs/jquery/2.1.0/jquery.min.js?ver=2.1.0
https://13stpb2fu9o8ievfc353kzj1-wpengine.netdna-s…ll-events.js?ver=2.4.1
https://13stpb2fu9o8ievfc353kzj1-wpengine.netdna-s…/settings.js?ver=4.7.5
https://13stpb2fu9o8ievfc353kzj1-wpengine.netdna-s…rn_workbench-public.js
https://13stpb2fu9o8ievfc353kzj1-wpengine.netdna-s…0-tracker.js?ver=4.7.5
https://use.typekit.net/ukb0fch.js
https://use.fontawesome.com/04357a96c3.js
https://platform.twitter.com/oct.js
https://cdn2.hubspot.net/hub/407890/hub_generated/…ferrer/referrer.min.js
https://cdn.optimizely.com/js/5807710024.js
https://13stpb2fu9o8ievfc353kzj1-wpengine.netdna-s…ll-events.js?ver=2.4.1
https://13stpb2fu9o8ievfc353kzj1-wpengine.netdna-s…/settings.js?ver=4.7.5
https://13stpb2fu9o8ievfc353kzj1-wpengine.netdna-s…rn_workbench-public.js
https://13stpb2fu9o8ievfc353kzj1-wpengine.netdna-s…0-tracker.js?ver=4.7.5
https://use.typekit.net/ukb0fch.js
https://use.fontawesome.com/04357a96c3.js
https://platform.twitter.com/oct.js
https://cdn2.hubspot.net/hub/407890/hub_generated/…ferrer/referrer.min.js
https://cdn.optimizely.com/js/5807710024.js
Optimize CSS Delivery of the following:
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https://use.fontawesome.com/04357a96c3.css
https://use.fontawesome.com/releases/v4.6.3/css/font-awesome-css.min.css
https://use.fontawesome.com/04357a96c3.css
https://use.fontawesome.com/releases/v4.6.3/css/font-awesome-css.min.css
priority - 26Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://sovrn.com/
http://www.sovrn.com/
https://www.sovrn.com/
http://www.sovrn.com/
https://www.sovrn.com/
priority - 13Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://api.usemessages.com/messages/v2/embed/407890.js (expiration not specified)
https://fullstory.com/rec/page (expiration not specified)
https://js.hs-scripts.com/407890.js (15 seconds)
https://cdn.optimizely.com/js/5807710024.js (2.1 minutes)
https://js.hs-analytics.net/analytics/1496493600000/407890.js (5 minutes)
https://fullstory.com/s/fs.js (10 minutes)
https://js.hsleadflows.net/leadflows.js (10 minutes)
https://use.typekit.net/ukb0fch.js (10 minutes)
https://www.googletagmanager.com/gtm.js?id=GTM-MB3PF8 (15 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://connect.facebook.net/signals/config/654880114657428?v=2.7.12 (20 minutes)
https://maps.googleapis.com/maps/api/js?sensor=false&ver=4.7.5 (30 minutes)
https://fast.wistia.com/assets/external/embed_shepherd-v1.js (60 minutes)
https://fast.wistia.com/static/integrations-hubspot-v1.js (60 minutes)
https://script.crazyegg.com/pages/scripts/0042/5172.js?415692 (60 minutes)
https://asset.pagefair.com/measure.min.js (2 hours)
https://asset.pagefair.net/ads.min.js (2 hours)
https://ssl.google-analytics.com/ga.js (2 hours)
https://www.google-analytics.com/analytics.js (2 hours)
https://fullstory.com/rec/page (expiration not specified)
https://js.hs-scripts.com/407890.js (15 seconds)
https://cdn.optimizely.com/js/5807710024.js (2.1 minutes)
https://js.hs-analytics.net/analytics/1496493600000/407890.js (5 minutes)
https://fullstory.com/s/fs.js (10 minutes)
https://js.hsleadflows.net/leadflows.js (10 minutes)
https://use.typekit.net/ukb0fch.js (10 minutes)
https://www.googletagmanager.com/gtm.js?id=GTM-MB3PF8 (15 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://connect.facebook.net/signals/config/654880114657428?v=2.7.12 (20 minutes)
https://maps.googleapis.com/maps/api/js?sensor=false&ver=4.7.5 (30 minutes)
https://fast.wistia.com/assets/external/embed_shepherd-v1.js (60 minutes)
https://fast.wistia.com/static/integrations-hubspot-v1.js (60 minutes)
https://script.crazyegg.com/pages/scripts/0042/5172.js?415692 (60 minutes)
https://asset.pagefair.com/measure.min.js (2 hours)
https://asset.pagefair.net/ads.min.js (2 hours)
https://ssl.google-analytics.com/ga.js (2 hours)
https://www.google-analytics.com/analytics.js (2 hours)
priority - 1Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 3.9KiB (41% reduction).
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priority - 0Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 3.3KiB (16% reduction).
Minifying https://www.sovrn.com/ could save 3.3KiB (16% reduction) after compression.
priority - 0Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 2.7KiB (63% reduction).
Compressing https://fast.wistia.com/static/integrations-hubspot-v1.js could save 2.7KiB (63% reduction).
sovrn.com Mobile Resource Breakdown
| Total Resources | 135 |
| Number of Hosts | 51 |
| Static Resources | 91 |
| JavaScript Resources | 56 |
| CSS Resources | 4 |
sovrn.com mobile page usability
Last tested: 2017-06-03
Mobile Usability
Good
95/100
sovrn.com Mobile Usability Test Quick Summary
priority - 4Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
The tap target
The tap target
<a id="foot-meridian" href="/">Meridian</a> and 18 others are close to other tap targets.The tap target
<a href="/company/contact-us/">Contact</a> and 2 others are close to other tap targets.sovrn.com HTML validation
Errors
Bad value “https://api.w.org/” for attribute “rel” on element “link”: The string “https://api.w.org/” is not a registered keyword.
Line: 57 Column: 1 - 71
"...</script> <link rel='https://api.w.org/' href='https://www.sovrn.com/wp-json/' /> <styl..."
"...</script> <link rel='https://api.w.org/' href='https://www.sovrn.com/wp-json/' /> <styl..."
Bad start tag in “img” in “head”.
Line: 186 Column: 13 - 4
"...<noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=654880114657428&ev=PageView&noscript=1" /></nosc..."
"...<noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=654880114657428&ev=PageView&noscript=1" /></nosc..."
An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
Line: 186 Column: 13 - 4
"...<noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=654880114657428&ev=PageView&noscript=1" /></nosc..."
"...<noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=654880114657428&ev=PageView&noscript=1" /></nosc..."
Stray end tag “noscript”.
Line: 186 Column: 5 - 15
"...pt=1" /></noscript> <!-..."
"...pt=1" /></noscript> <!-..."
Bad value “https://analytics.twitter.com/i/adsct? txn_id=l5px2&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0” for attribute “src” on element “img”: Tab, new line or carriage return found.
Line: 194 Column: - 172
"......"
"......"
Bad value “//t.co/i/adsct? txn_id=l5px2&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0” for attribute “src” on element “img”: Tab, new line or carriage return found.
Line: 195 Column: 3 - 147
"...y=0" /> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct? txn_id=l5px2&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0" /></noscrip..."
"...y=0" /> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct? txn_id=l5px2&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0" /></noscrip..."
Attribute “name” not allowed on element “meta” at this point.
Line: 198 Column: 2 - 95
"...de --> <meta name="google-site-verification" content="ZxVAjIycr76bRutiDyW9wBdEsPNuLdgtRkgyHuYJ4UA" /> <s..."
"...de --> <meta name="google-site-verification" content="ZxVAjIycr76bRutiDyW9wBdEsPNuLdgtRkgyHuYJ4UA" /> <s..."
Element “meta” is missing one or more of the following attributes: “itemprop”, “property”.
Line: 198 Column: 2 - 95
"...de --> <meta name="google-site-verification" content="ZxVAjIycr76bRutiDyW9wBdEsPNuLdgtRkgyHuYJ4UA" /> <s..."
"...de --> <meta name="google-site-verification" content="ZxVAjIycr76bRutiDyW9wBdEsPNuLdgtRkgyHuYJ4UA" /> <s..."
Element “style” not allowed as child of element “body” in this context. (Suppressing further errors from this subtree.)
Line: 249 Column: 4 - 26
"...EU --> <style type="text/css"> #c..."
"...EU --> <style type="text/css"> #c..."
Stray end tag “head”.
Line: 258 Column: 2 - 8
"... </head> <body..."
"... </head> <body..."
Start tag “body” seen but an element of the same type was already open.
Line: 259 Column: 1 - 175
"... </head> <body class="home page-template page-template-page-templates page-template-home-page-template page-template-page-templateshome-page-template-php page page-id-3802 offcanvas" > <!-..."
"... </head> <body class="home page-template page-template-page-templates page-template-home-page-template page-template-page-templateshome-page-template-php page page-id-3802 offcanvas" > <!-..."
Cannot recover after last error. Any further errors will be ignored.
Line: 259 Column: 1 - 175
"... </head> <body class="home page-template page-template-page-templates page-template-home-page-template page-template-page-templateshome-page-template-php page page-id-3802 offcanvas" > <!-..."
"... </head> <body class="home page-template page-template-page-templates page-template-home-page-template page-template-page-templateshome-page-template-php page page-id-3802 offcanvas" > <!-..."
Warnings
The “border” attribute is obsolete. Consider specifying “img { border: 0; }” in CSS instead.
Line: 243 Column: 3 - 159
"...script> <img src="//pixel.quantserve.com/pixel/p-DL9SCzgf21Q1H.gif?labels=_fp.event.Default" style="display: none;" border="0" height="1" width="1" alt="Quantcast"/> </no..."
"...script> <img src="//pixel.quantserve.com/pixel/p-DL9SCzgf21Q1H.gif?labels=_fp.event.Default" style="display: none;" border="0" height="1" width="1" alt="Quantcast"/> </no..."
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sovrn.com Ping
Ping is a computer network administration software utility used to test the reachability of a host on an Internet Protocol (IP) network. It measures the round-trip time for messages sent from the originating host to a destination computer that are echoed back to the source.
sovrn.com TRACEROUTE
Traceroute is a computer network diagnostic tool for displaying the route (path) and measuring transit delays of packets across an Internet Protocol (IP) network. The history of the route is recorded as the round-trip times of the packets received from each successive host (remote node) in the route (path); the sum of the mean times in each hop is a measure of the total time spent to establish the connection. Traceroute proceeds unless all (three) sent packets are lost more than twice, then the connection is lost and the route cannot be evaluated.