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PRACTICALECOMMERCE.COM Practical Ecommerce | News, How to, Definitions, Guides, Examples

practicalecommerce.com Website Information

Daily Unique Visits: 168,141

Daily Page Views: 1,345,128

Income Per Day: $1,345

Estimated Value: $1,452,600

practicalecommerce.com is registered under .COM top-level domain. Please check other sites in .COM zone.

No name server records were found.

and is probably hosted by LIQUIDWEB - Liquid Web, L.L.C, US. See the full list of other websites hosted by LIQUIDWEB - Liquid Web, L.L.C, US.

The highest website practicalecommerce.com position in Alexa rank database was 8676 and the lowest rank position was 9446. Current position of practicalecommerce.com in Alexa rank database is 9063.

Desktop speed score of practicalecommerce.com (57/100) is better than the results of 31.79% of other sites and shows that the page desktop performance can be improved.

Mobile usability score of practicalecommerce.com (95/100) is better than the results of 39.69% of other sites and means that the page is mobile-friendly.

Mobile speed score of practicalecommerce.com (69/100) is better than the results of 74.36% of other sites and shows that the landing page performance on mobile devices is poor and can be improved.

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practicalecommerce.com Alexa Rank

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users.

practicalecommerce.com whois

WHOIS gives you the ability to lookup any generic domains to find out the registered domain holder. WHOIS database are provided for information purposes only. It allows the public to check whether a specific domain name is still available or not and to obtain information related to the registration records of existing domain names.

Domain Name: PRACTICALECOMMERCE.COM
Registry Domain ID: 139667711_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2017-01-09T15:12:37Z
Creation Date: 2005-01-14T23:19:07Z
Registry Expiry Date: 2022-01-14T23:19:07Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS49.DOMAINCONTROL.COM
Name Server: NS50.DOMAINCONTROL.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2021-04-24T23:25:15Z

practicalecommerce.com server information

Servers Location

practicalecommerce.com desktop page speed rank

Last tested: 2016-07-10

Desktop Speed Bad
57/100

practicalecommerce.com Desktop Speed Test Quick Summary


priority - 61Optimize images

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priority - 11Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 106.4KiB (73% reduction).

Compressing http://www.practicalecommerce.com/ could save 63.1KiB (79% reduction).
Compressing http://staticxx.facebook.com/connect/xd_arbiter.php?version=42 could save 21.7KiB (66% reduction).
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priority - 6Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 1 blocking script resources and 9 blocking CSS resources. This causes a delay in rendering your page.

Remove render-blocking JavaScript:

http://www.practicalecommerce.com/wp-includes/js/j…y/jquery.js?ver=1.11.3

Optimize CSS Delivery of the following:

http://www.practicalecommerce.com/wp-content/theme…des/css/colabs-css.css
http://www.practicalecommerce.com/wp-content/themes/pec/style.css
http://fonts.googleapis.com/css?family=Fjalla+One
http://www.practicalecommerce.com/wp-content/plugi…/gglcptch.css?ver=1.23
http://www.practicalecommerce.com/wp-content/plugi…d-render.css?ver=4.3.3
http://www.practicalecommerce.com/wp-content/plugi…tyle/wpp.css?ver=3.3.3
http://www.practicalecommerce.com/wp-content/themes/pec/styles/default.css
http://www.practicalecommerce.com/wp-content/theme…ons/css/shortcodes.css
http://www.practicalecommerce.com/wp-content/themes/pec/custom/custom.css

priority - 3Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

http://www.practicalecommerce.com/wp-content/uploads/2015/01/icomoon1.woff (expiration not specified)
http://www.googletagservices.com/tag/js/gpt.js (15 minutes)
http://connect.facebook.net/en_US/all.js (20 minutes)
https://apis.google.com/js/plusone.js (30 minutes)
http://pagead2.googlesyndication.com/pagead/osd.js (60 minutes)
http://www.google-analytics.com/ga.js (2 hours)

priority - 0Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 946B (69% reduction).

Minifying http://www.practicalecommerce.com/wp-content/plugi…ry.cookie.js?ver=4.3.3 could save 946B (69% reduction) after compression.

practicalecommerce.com Desktop Resource Breakdown

Total Resources95
Number of Hosts23
Static Resources75
JavaScript Resources20
CSS Resources9

practicalecommerce.com mobile page speed rank

Last tested: 2019-12-04

Mobile Speed Medium
69/100

practicalecommerce.com Mobile Speed Test Quick Summary


priority - 32Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 1 blocking script resources and 9 blocking CSS resources. This causes a delay in rendering your page.

Remove render-blocking JavaScript:

https://www.practicalecommerce.com/wp-includes/js/…y/jquery.js?ver=1.12.4

Optimize CSS Delivery of the following:

https://www.practicalecommerce.com/wp-content/plug…critical.css?ver=4.9.8
https://www.practicalecommerce.com/wp-content/plug…o-public.css?ver=1.7.6
https://www.practicalecommerce.com/wp-content/plug…nfo-gdpr.css?ver=1.7.6
https://fonts.googleapis.com/css?family=Open+Sans+…%2C600%2C700&ver=4.9.8
https://www.practicalecommerce.com/wp-content/them…/style.css?ver=1.3.1.4
https://www.practicalecommerce.com/wp-content/them…some.min.css?ver=4.9.8
https://www.practicalecommerce.com/wp-content/plug….min.css?ver=5.5.8dev3
https://www.practicalecommerce.com/wp-content/tabl…ombined.min.css?ver=19
https://www.practicalecommerce.com/wp-content/busi…yles.css?ver=1.0.1dev1

priority - 11Optimize images

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priority - 1Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://www.googletagmanager.com/gtm.js?id=GTM-54R359 (15 minutes)
https://www.google-analytics.com/analytics.js (2 hours)

priority - 1Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 6.8KiB (17% reduction).

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priority - 0Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 2.1KiB (28% reduction).

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priority - 0Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 1.8KiB (12% reduction).

Minifying https://www.practicalecommerce.com/ could save 1.8KiB (12% reduction) after compression.

practicalecommerce.com Mobile Resource Breakdown

Total Resources73
Number of Hosts8
Static Resources56
JavaScript Resources15
CSS Resources9

practicalecommerce.com mobile page usability

Last tested: 2019-12-04

Mobile Usability Good
95/100

practicalecommerce.com Mobile Usability Test Quick Summary


priority - 3Size content to viewport

The page content is too wide for the viewport, forcing the user to scroll horizontally. Size the page content to the viewport to provide a better user experience.

The page content is 578 CSS pixels wide, but the viewport is only 412 CSS pixels wide. The following elements fall outside the viewport:

The element <hr class="dynamic-posts-hr"> falls outside the viewport.
The element <hr class="dynamic-posts-hr"> falls outside the viewport.
The element <hr class="dynamic-posts-hr"> falls outside the viewport.
The element <hr class="dynamic-posts-hr"> falls outside the viewport.
The element <hr class="dynamic-posts-hr"> falls outside the viewport.

priority - 1Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <a href="https://www.pr…hor/sig-ueland">Sig Ueland</a> and 29 others are close to other tap targets.
The tap target <a href="/privacy-policy" class="privacy-policy">Privacy Policy</a> is close to 1 other tap targets.

practicalecommerce.com HTML validation

Errors

A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”.

Line: 6 Column: 5 - 31
"...-8"/> <meta http-equiv="X-UA-Compatible" content="text/html"/><scrip..."

A document must not include both a “meta” element with an “http-equiv” attribute whose value is “content-type”, and a “meta” element with a “charset” attribute.

Line: 18 Column: 1 - 69
"...--> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <me..."

Attribute “filler” not allowed on element “script” at this point.

Line: 86 Column: 1 - 142
"...</script> <script type='text/javascript' src='https://www.practicalecommerce.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1' defer filler=''></scri..." Line: 87 Column: 1 - 150
"...</script> <script type='text/javascript' src='https://www.practicalecommerce.com/wp-content/plugins/simple-popup/js/jquery.cookie.js?ver=4.8.2' defer filler=''></scri..." Line: 88 Column: 1 - 153
"...</script> <script type='text/javascript' src='https://www.practicalecommerce.com/wp-content/themes/pec/includes/js/jquery.sooperfish.js?ver=4.8.2' defer filler=''></scri..." Line: 89 Column: 1 - 157
"...</script> <script type='text/javascript' src='https://www.practicalecommerce.com/wp-content/themes/pec/includes/js/jquery.flexslider-min.js?ver=4.8.2' defer filler=''></scri..." Line: 90 Column: 1 - 153
"...</script> <script type='text/javascript' src='https://www.practicalecommerce.com/wp-content/uploads/2017/12/48149a283b4da572623cf9e8c14ad9e2-3.js' defer filler=''></scri..." Line: 1120 Column: 49 - 196
"...div></div><script type='text/javascript' src='https://www.practicalecommerce.com/wp-content/themes/pec/includes/js/highlight.pack.js?ver=8.0' defer filler=''></scri..." Line: 1121 Column: 1 - 153
"...</script> <script type='text/javascript' src='https://www.practicalecommerce.com/wp-content/uploads/2017/12/5c718d5b744fb2ed36b11954407fa734-2.js' defer filler=''></scri..." Line: 1122 Column: 1 - 129
"...</script> <script type='text/javascript' src='https://www.practicalecommerce.com/wp-includes/js/wp-embed.min.js?ver=4.8.2' defer filler=''></scri..."

Bad value “https://api.w.org/” for attribute “rel” on element “link”: The string “https://api.w.org/” is not a registered keyword.

Line: 91 Column: 1 - 84
"...</script> <link rel='https://api.w.org/' href='https://www.practicalecommerce.com/wp-json/' /> <link..."

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Line: 226 Column: 347 - 434
"...v-social"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/img/social-icon.png"></a> ..." Line: 235 Column: 4 - 91
"...arch"> <img src="https://www.practicalecommerce.com/wp-content/themes/pec/img/search-icon.png"></a> ..." Line: 464 Column: 5 - 93
"...tle"> <img src='https://www.practicalecommerce.com/wp-content/uploads/2017/03/Dollar_48px.png'><br> ..." Line: 469 Column: 9 - 140
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/10/Don’t-Forget-Bing-for-2017-Holiday-Advertising-288x199.jpg"> ..." Line: 483 Column: 9 - 141
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/09/092217-roberto-nickson-85119-christmas-featured-288x200.jpg"> ..." Line: 497 Column: 9 - 135
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/09/5-Quick-Ways-to-Gear-Up-for-Holiday-Sales-288x198.jpg"> ..." Line: 511 Column: 9 - 150
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/09/4-Ways-to-Make-Your-Emails-Stand-out-This-Holiday-Season-288x200.jpg"> ..." Line: 525 Column: 9 - 125
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/01/rsz_retailer-share-2015-vs-2016-288x199.jpg"> ..." Line: 541 Column: 5 - 96
"...tle"> <img src='https://www.practicalecommerce.com/wp-content/uploads/2017/03/Handshake_48px.png'><br> ..." Line: 546 Column: 9 - 141
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/11/Leveraging-Ecommerce-When-You-Have-Distributors-288x200.png"> ..." Line: 560 Column: 9 - 133
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/10/B2B-SEO-Requires-an-Integrated-Approach-288x201.jpg"> ..." Line: 574 Column: 9 - 138
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/10/Using-Ecommerce-to-Attract-New-B2B-Customers-288x199.png"> ..." Line: 588 Column: 9 - 151
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/09/9-Skills-You-Need-For-Effective-B2B-Ecommerce-Development-288x200.jpg"> ..." Line: 602 Column: 9 - 145
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/08/Simpler-and-More-Effective-B2B-Ecommerce-Strategies-288x201.jpg"> ..." Line: 618 Column: 5 - 94
"...tle"> <img src='https://www.practicalecommerce.com/wp-content/uploads/2017/03/Palette_48px.png'><br> ..." Line: 623 Column: 9 - 105
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/11/thumbnail-3-288x200.jpg"> ..." Line: 637 Column: 9 - 105
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/11/thumbnail-2-288x200.jpg"> ..." Line: 651 Column: 9 - 105
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/10/thumbnail-2-288x200.jpg"> ..." Line: 665 Column: 9 - 105
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/09/thumbnail-2-288x200.jpg"> ..." Line: 679 Column: 9 - 105
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/06/thumbnail-1-288x200.jpg"> ..." Line: 695 Column: 5 - 92
"...tle"> <img src='https://www.practicalecommerce.com/wp-content/uploads/2017/03/Email_48px.png'><br> ..." Line: 700 Column: 9 - 144
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/10/4-Ways-to-Avoid-Irritating-Your-Email-Subscribers--288x200.jpg"> ..." Line: 714 Column: 9 - 105
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/09/thumbnail-6-288x200.jpg"> ..." Line: 728 Column: 9 - 150
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/09/4-Ways-to-Make-Your-Emails-Stand-out-This-Holiday-Season-288x200.jpg"> ..." Line: 742 Column: 9 - 117
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/08/081617-rambler-featured-288x200.jpg"> ..." Line: 756 Column: 9 - 142
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/08/4-Tactics-to-Drive-Sales-from-Email-Recipients-1-288x200.jpg"> ..." Line: 772 Column: 5 - 91
"...tle"> <img src='https://www.practicalecommerce.com/wp-content/uploads/2017/03/Idea_48px.png'><br> ..." Line: 777 Column: 9 - 137
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/11/5-Content-Marketing-Ideas-for-December-2017-288x200.jpg"> ..." Line: 791 Column: 9 - 118
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/11/110217-north-40-featured-288x200.jpg"> ..." Line: 805 Column: 9 - 125
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/10/100617-you-are-welcome-featured-288x200.jpg"> ..." Line: 819 Column: 9 - 125
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/09/092917-content-products-feature-288x216.jpg"> ..." Line: 833 Column: 9 - 136
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/09/5-Content-Marketing-Ideas-for-October-2017-288x200.jpg"> ..." Line: 849 Column: 5 - 94
"...tle"> <img src='https://www.practicalecommerce.com/wp-content/uploads/2017/03/Gears-2_48px.png'><br> ..." Line: 854 Column: 9 - 136
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/11/How-to-Perform-a-Flash-Forensic-SEO-Audit--288x200.jpg"> ..." Line: 868 Column: 9 - 130
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/11/SEO-7-Ways-to-Kill-Duplicate-Content-288x198.jpg"> ..." Line: 882 Column: 9 - 139
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/11/7-Ways-to-Jumpstart-an-Ecommerce-Blog-for-SEO-288x201.jpg"> ..." Line: 896 Column: 9 - 133
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/10/Store-Locators-that-Work-Harder-for-SEO-288x202.jpg"> ..." Line: 910 Column: 9 - 133
"...> <img src="https://www.practicalecommerce.com/wp-content/uploads/2017/10/B2B-SEO-Requires-an-Integrated-Approach-288x201.jpg"> ..." Line: 937 Column: 131 - 179
"...hant-img"><img src="/wp-content/uploads/userphoto/171.png"></div>..." Line: 939 Column: 126 - 184
"...hant-img"><img src="/wp-content/uploads/userphoto/382.png?454930867"></div>..." Line: 941 Column: 114 - 162
"...hant-img"><img src="/wp-content/uploads/userphoto/226.png"></div>..."

Duplicate ID “box-search-pec”.

Line: 278 Column: 6 - 55
"...-> <div class="box-search-outer" id="box-search-pec"><div i..."

Duplicate ID “search”.

Line: 278 Column: 56 - 91
"...arch-pec"><div id="search" class="box-search"><form ..." Line: 319 Column: 55 - 90
"...h-pec2"> <div id="search" class="box-search"><form ..."

Duplicate ID “searchform”.

Line: 278 Column: 92 - 187
"...x-search"><form role="search" method="get" id="searchform" action="https://practicalecommerce.com/Search"><input..." Line: 319 Column: 91 - 186
"...x-search"><form role="search" method="get" id="searchform" action="https://practicalecommerce.com/Search"><input..."

Duplicate ID “s”.

Line: 278 Column: 188 - 268
"...m/Search"><input type="text" value="" name="q" id="s" placeholder="Keyword or phrase..." /><input..." Line: 319 Column: 187 - 267
"...m/Search"><input type="text" value="" name="q" id="s" placeholder="Keyword or phrase..." /><input..."

Duplicate ID “searchsubmit”.

Line: 278 Column: 269 - 324
"...ase..." /><input type="submit" id="searchsubmit" value="Search" /></form..." Line: 319 Column: 268 - 323
"...ase..." /><input type="submit" id="searchsubmit" value="Search" /></form..."

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Line: 1009 Column: 9 - 15
"...> <style> #spma..."

Duplicate ID “newsletter-submit”.

Line: 1118 Column: 187 - 262
"...="hidden"><input id="newsletter-submit" name="Submit" type="Submit" value="Sign Up" /></form..."

Warnings

Consider avoiding viewport values that prevent users from resizing documents.

Line: 28 Column: 5 - 67
"... <meta name="viewport" content="width=1024,maximum-scale=1.0" /> <li..."

Document uses the Unicode Private Use Area(s), which should not be used in publicly exchanged documents. (Charmod C073)

Line: 228 Column: - 282
"...racticalecomm"></a></li> <li ..."

The first occurrence of ID “box-search-pec” was here.

Line: 236 Column: 4 - 53
"..."></a> <div class="box-search-outer" id="box-search-pec"> <..."

The first occurrence of ID “search” was here.

Line: 237 Column: 5 - 40
"...pec"> <div id="search" class="box-search"><form ..." Line: 237 Column: 5 - 40
"...pec"> <div id="search" class="box-search"><form ..."

The first occurrence of ID “searchform” was here.

Line: 237 Column: 41 - 136
"...x-search"><form role="search" method="get" id="searchform" action="https://practicalecommerce.com/Search"><input..." Line: 237 Column: 41 - 136
"...x-search"><form role="search" method="get" id="searchform" action="https://practicalecommerce.com/Search"><input..."

The first occurrence of ID “s” was here.

Line: 237 Column: 137 - 217
"...m/Search"><input type="text" value="" name="q" id="s" placeholder="Keyword or phrase..." /><input..." Line: 237 Column: 137 - 217
"...m/Search"><input type="text" value="" name="q" id="s" placeholder="Keyword or phrase..." /><input..."

The first occurrence of ID “searchsubmit” was here.

Line: 237 Column: 218 - 273
"...ase..." /><input type="submit" id="searchsubmit" value="Search" /></form..." Line: 237 Column: 218 - 273
"...ase..." /><input type="submit" id="searchsubmit" value="Search" /></form..."

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

Line: 947 Column: 3 - 32
"... <section class="sidebar-tabs"> <..."

The “language” attribute on the “script” element is obsolete. You can safely omit it.

Line: 968 Column: 28 - 80
"...nupform"> <script language="JavaScript" type="text/JavaScript">functi..."

The “name” attribute is obsolete. Consider putting an “id” attribute on the nearest container instead.

Line: 1102 Column: 13 - 67
"... </div><a id="simple-popup" name="simplepopup" href="#dialog"></a><d..."

The first occurrence of ID “newsletter-submit” was here.

Line: 971 Column: 191 - 318
"...="hidden"><input name="Submit" type="Submit" onClick="return isEmail(document.myForm.email.value)" value="Sign Up" id="newsletter-submit"></form..."

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practicalecommerce.com Ping

Ping is a computer network administration software utility used to test the reachability of a host on an Internet Protocol (IP) network. It measures the round-trip time for messages sent from the originating host to a destination computer that are echoed back to the source.

practicalecommerce.com TRACEROUTE

Traceroute is a computer network diagnostic tool for displaying the route (path) and measuring transit delays of packets across an Internet Protocol (IP) network. The history of the route is recorded as the round-trip times of the packets received from each successive host (remote node) in the route (path); the sum of the mean times in each hop is a measure of the total time spent to establish the connection. Traceroute proceeds unless all (three) sent packets are lost more than twice, then the connection is lost and the route cannot be evaluated.