AlexaWhoisServer InformationDesktop SpeedMobile SpeedMobile UsabilityHTML ErrorsPingTraceroute

OW.LY Ow.ly - Shorten urls, share files and track visits.

ow.ly Website Information

Daily Unique Visits: 1,790,677

Daily Page Views: 14,325,416

Income Per Day: $14,325

Estimated Value: $15,471,000

This website is located in United States and is using following IP address 54.183.130.144. See the complete list of popular websites hosted in United States.

ow.ly is registered under .LY top-level domain. Please check other sites in .LY zone.

Website ow.ly is using the following name servers:

  • ns-133.awsdns-16.com
  • ns-1454.awsdns-53.org
  • ns-1603.awsdns-08.co.uk
  • ns-795.awsdns-35.net

and is probably hosted by AMAZON-AES - Amazon.com, Inc., US. See the full list of other websites hosted by AMAZON-AES - Amazon.com, Inc., US.

The highest website ow.ly position in Alexa rank database was 836 and the lowest rank position was 861. Current position of ow.ly in Alexa rank database is 851.

Desktop speed score of ow.ly (77/100) is better than the results of 63.93% of other sites and shows that the page desktop performance can be improved.

Mobile usability score of ow.ly (79/100) is better than the results of 25.07% of other sites and means that the page is not mobile-friendly.

Mobile speed score of ow.ly (72/100) is better than the results of 79.79% of other sites and shows that the landing page performance on mobile devices is poor and can be improved.

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ow.ly Alexa Rank

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users.

ow.ly whois

WHOIS gives you the ability to lookup any generic domains to find out the registered domain holder. WHOIS database are provided for information purposes only. It allows the public to check whether a specific domain name is still available or not and to obtain information related to the registration records of existing domain names.

Domain Name: ow.ly
Registry Domain ID: 19088-CoCCA
Registry WHOIS Server: whois.nic.ly
Updated Date: 2020-11-22T21:44:28.981Z
Creation Date: 2008-11-20T22:00:00.0Z
Registry Expiry Date: 2030-11-20T22:00:00.0Z
Registrar Registration Expiration Date: 2030-11-20T22:00:00.0Z
Domain Status: ok https://icann.org/epp#ok
Registry Registrant ID: l4xMH-8HzML
Registrant Name: Ryan Holmes
Registrant Organization: Hootsuite Media
Registrant Street: 37 Dunlevy Ave
Registrant City: Vancouver
Registrant State/Province: BC
Registrant Postal Code: V6A 3A3
Registrant Country: CA
Registrant Phone: +604.4848902
Registrant Email: hosting@hootsuite.com
Registrar: Libyan Spider Network (int)
Registrar Abuse Contact Email: abuse@register.ly
Registrar Abuse Contact Phone: +1.8448469791
Name Server: ns-133.awsdns-16.com
Name Server: ns-1454.awsdns-53.org
Name Server: ns-1603.awsdns-08.co.uk
Name Server: ns-795.awsdns-35.net
DNSSEC: unsigned
>>> Last update of WHOIS database: 2024-09-09T11:55:05.396Z

ow.ly server information

Servers Location

ow.ly desktop page speed rank

Last tested: 2019-12-02

Desktop Speed Medium
77/100

ow.ly Desktop Speed Test Quick Summary


priority - 12Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://hootsuite.com/dist/0.e378f2ec6780ff79acc5.js (expiration not specified)
https://hootsuite.com/dist/133.8cd0b9106faa0c6bd794.js (expiration not specified)
https://hootsuite.com/dist/139.aec7330a2c7558561cf5.js (expiration not specified)
https://hootsuite.com/dist/2.8e1c0ae70559940267f9.js (expiration not specified)
https://hootsuite.com/dist/cache/css/8ad8816dbb752…83950dc.1575057678.css (expiration not specified)
https://hootsuite.com/dist/cache/js/72b619abaed1e8…1ec86936.1575057678.js (expiration not specified)
https://hootsuite.com/uploads/images/stock/logo.png (expiration not specified)
https://munchkin.marketo.net/munchkin.js (expiration not specified)
https://rtp-static.marketo.com/rtp/libs/ga-integration-2.0.2.js (expiration not specified)
https://rtp-static.marketo.com/rtp/libs/jquery-ui-…htera-custom-1.9.6.css (expiration not specified)
https://rtp-static.marketo.com/rtp/libs/jquery/1.8.3/jquery.min.js (expiration not specified)
https://rtp-static.marketo.com/rtp/libs/jqueryui/1…query-custom-ui.min.js (expiration not specified)
https://sjrtp8-cdn.marketo.com/rtp-api/v1/rtp.js?aid=hootsuitemediainc (33 seconds)
https://cdn.optimizely.com/js/3972534047.js (2 minutes)
https://www.googletagmanager.com/gtm.js?id=GTM-963X (15 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://connect.facebook.net/signals/config/611911…2239?v=2.9.14&r=stable (20 minutes)
https://bat.bing.com/bat.js (30 minutes)
https://cdn.decibelinsight.net/i/13733/95994/di.js (30 minutes)
https://scripts.demandbase.com/1LGaL9lI.min.js (60 minutes)
https://www.googleadservices.com/pagead/conversion_async.js (60 minutes)
https://js-agent.newrelic.com/nr-1153.min.js (2 hours)
https://s.pinimg.com/ct/core.js (2 hours)
https://www.google-analytics.com/analytics.js (2 hours)

priority - 9Avoid landing page redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

http://ow.ly/
http://ow.ly/url/shorten-url
https://hootsuite.com/pages/owly

priority - 8Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 2 blocking CSS resources. This causes a delay in rendering your page.

Optimize CSS Delivery of the following:

https://fonts.googleapis.com/css?family=Source+San…i,700,900&display=swap
https://hootsuite.com/dist/cache/css/8ad8816dbb752…83950dc.1575057678.css

priority - 0Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 1.5KiB (21% reduction).

Compressing https://hootsuite.com/uploads/images/stock/logo.png could save 1.5KiB (21% reduction).

priority - 0Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 569B (41% reduction).

Compressing https://www.youtube.com/iframe_api could save 366B (43% reduction).
Compressing https://hootsuite.com/dist/139.aec7330a2c7558561cf5.js could save 203B (38% reduction).

priority - 0Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 252B (24% reduction).

Minifying https://munchkin.marketo.net/munchkin.js could save 148B (20% reduction) after compression.
Minifying https://s3.amazonaws.com/ki.js/51301/aTm.js could save 104B (36% reduction) after compression.

ow.ly Desktop Resource Breakdown

Total Resources90
Number of Hosts43
Static Resources29
JavaScript Resources39
CSS Resources3

ow.ly mobile page speed rank

Last tested: 2017-06-18

Mobile Speed Medium
72/100

ow.ly Mobile Speed Test Quick Summary


priority - 24Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 2 blocking CSS resources. This causes a delay in rendering your page.

Optimize CSS Delivery of the following:

http://fonts.googleapis.com/css?family=Open+Sans:4…tin,latin-ext,cyrillic
http://static.ow.ly/v1/css/app.2fc2382996d502a2.gz.css

priority - 9Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

http://munchkin.marketo.net/munchkin.js (expiration not specified)
https://snap.licdn.com/li.lms-analytics/insight.min.js (expiration not specified)
http://a.adroll.com/j/roundtrip.js (5 minutes)
https://s.adroll.com/pixel/IN5SZ2XYWRB3LAUMHBGA6J/…Y66QPFRGZJEY73LJIEA.js (5 minutes)
https://www.google.com/recaptcha/api.js (5 minutes)
http://www.googletagmanager.com/gtm.js?id=GTM-963X (15 minutes)
http://tracker.marinsm.com/tracker/async/jdjxavlsz0.js (18.4 minutes)
http://connect.facebook.net/en_US/fbds.js (20 minutes)
http://s3.amazonaws.com/ki.js/51301/aTm.js (60 minutes)
http://script.crazyegg.com/pages/scripts/0018/5557.js?416046 (60 minutes)
http://scripts.demandbase.com/1LGaL9lI.min.js (60 minutes)
http://www.google-analytics.com/plugins/ua/linkid.js (60 minutes)
http://www.google-analytics.com/analytics.js (2 hours)

priority - 4Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 41.3KiB (36% reduction).

Minifying http://code.jquery.com/ui/1.11.4/jquery-ui.js could save 40.1KiB (36% reduction) after compression.
Minifying http://connect.facebook.net/en_US/fbds.js could save 695B (33% reduction) after compression.
Minifying https://s.adroll.com/pixel/IN5SZ2XYWRB3LAUMHBGA6J/…Y66QPFRGZJEY73LJIEA.js could save 516B (14% reduction) after compression.

priority - 0Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 2.5KiB (56% reduction).

Compressing http://ow.ly/url/shorten-url could save 2.5KiB (56% reduction).

priority - 0Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 855B (19% reduction).

Minifying http://ow.ly/url/shorten-url could save 855B (19% reduction).

ow.ly Mobile Resource Breakdown

Total Resources95
Number of Hosts57
Static Resources24
JavaScript Resources27
CSS Resources2

ow.ly mobile page usability

Last tested: 2017-06-18

Mobile Usability Medium
79/100

ow.ly Mobile Usability Test Quick Summary


priority - 15Use legible font sizes

The following text on your page renders in a way that may be difficult for some of your visitors to read. Use legible font sizes to provide a better user experience.

The following text fragments have a small font size. Increase the font size to make them more legible.

Sign in with Twitter renders only 5 pixels tall (12 CSS pixels).

Shrink URL renders only 7 pixels tall (18 CSS pixels).

Measure your success renders only 5 pixels tall (14 CSS pixels).

. Pair Ow.ly w…ink you share. renders only 5 pixels tall (14 CSS pixels).

Try Hootsuite for FREE renders only 5 pixels tall (14 CSS pixels).

» renders only 5 pixels tall (14 CSS pixels).

Terms & Conditions and 3 others render only 5 pixels tall (12 CSS pixels).

All Rights Reserved. and 1 others render only 5 pixels tall (12 CSS pixels).

Hootsuite Media Inc. renders only 5 pixels tall (12 CSS pixels).

priority - 10Configure the viewport

Your page does not have a viewport specified. This causes mobile devices to render your page as it would appear on a desktop browser, scaling it down to fit on a mobile screen. Configure a viewport to allow your page to render properly on all devices.

ow.ly HTML validation

Errors

X-UA-Compatible HTTP header must have the value “IE=edge”, was “ie=edge,chrome=1”.

Line: Column: -
"......"

Attribute “name” not allowed on element “span” at this point.

Line: 109 Column: 5 - 55
"... <span name="top" id="top" class="u-visuallyhidden"></span..."

Element “div” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)

Line: 138 Column: 93 - 123
"...tion__ul"><div class="navigation__items"><li cl..." Line: 270 Column: 201 - 237
".../li></div><div class="navigation__useractions"><li cl..." Line: 287 Column: 201 - 233
"...></a></li><div class="navigation-m__group"><h4 cl..." Line: 303 Column: 52 - 84
".../li></div><div class="navigation-m__group"><h4 cl..." Line: 359 Column: 201 - 233
"...></a></li><div class="navigation-m__group"><a cla..." Line: 369 Column: 52 - 84
".../li></div><div class="navigation-m__group"><a cla..." Line: 386 Column: 201 - 233
"...></a></li><div class="navigation-m__group"><h4 cl..." Line: 404 Column: 52 - 84
".../li></div><div class="navigation-m__group"><h4 cl..." Line: 423 Column: 201 - 233
"...></a></li><div class="navigation-m__group"><h4 cl..." Line: 429 Column: 52 - 84
".../li></div><div class="navigation-m__group"><h4 cl..." Line: 439 Column: 52 - 84
".../li></div><div class="navigation-m__group"><h4 cl..."

Element “dl” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)

Line: 321 Column: 52 - 123
".../li></div><dl class="navigation-m__group navigation-m__group--points point-group"><a hre..." Line: 379 Column: 52 - 123
".../li></div><dl class="navigation-m__group navigation-m__group--points point-group"><a hre..." Line: 416 Column: 52 - 123
".../li></div><dl class="navigation-m__group navigation-m__group--points point-group"><a hre..."

Element “style” not allowed as child of element “section” in this context. (Suppressing further errors from this subtree.)

Line: 474 Column: 57 - 63
"... <style> ..."

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Line: 505 Column: 33 - 74
"...t-center"><img src="/uploads/images/stock/logo.png"></figu..."

Element “br” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)

Line: 668 Column: 2780 - 2785
"...y</a></li><br /><li cl..."

The value of the “for” attribute of the “label” element must be the ID of a non-hidden form control.

Line: 631 Column: 123 - 43
"...s-active"><label class="lang-menu__label" for="lang-menu-toggle" data-lang="en"> ..."

Warnings

The “type” attribute is unnecessary for JavaScript resources.

Line: 21 Column: 27 - 57
"...t="utf-8"><script type="text/javascript">window..." Line: 703 Column: 93 - 123
"... <script type="text/javascript">window..."

The “navigation” role is unnecessary for element “nav”.

Line: 138 Column: 291 - 65
"...nav-wrap"><nav class="site-header__navigation navigation" role="navigation" itemscope itemtype="http://schema.org/SiteNavigationElement"><ul cl..." Line: 276 Column: 86 - 173
".../ul></nav><nav class="site-header__navigation-m navigation-m _mobileNavigation" role="navigation"><ul cl..."

The “main” role is unnecessary for element “main”.

Line: 456 Column: 9 - 49
"...> <main class="main" id="main" role="main"> ..."

Empty heading.

Line: 535 Column: 29 - 66
"... <h4 class="heading-block__subheading"> ..."

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ow.ly Ping

Ping is a computer network administration software utility used to test the reachability of a host on an Internet Protocol (IP) network. It measures the round-trip time for messages sent from the originating host to a destination computer that are echoed back to the source.

ow.ly TRACEROUTE

Traceroute is a computer network diagnostic tool for displaying the route (path) and measuring transit delays of packets across an Internet Protocol (IP) network. The history of the route is recorded as the round-trip times of the packets received from each successive host (remote node) in the route (path); the sum of the mean times in each hop is a measure of the total time spent to establish the connection. Traceroute proceeds unless all (three) sent packets are lost more than twice, then the connection is lost and the route cannot be evaluated.