hipp.co.uk Website Information
Daily Unique Visits: 1,035
Daily Page Views: 2,070
Income Per Day: $6
Estimated Value: $1,440
This website is located in Germany and is using following IP address 213.241.148.107. See the complete list of popular websites hosted in Germany.
hipp.co.uk is registered under .UK top-level domain. Please check other sites in .UK zone.
Website hipp.co.uk is using the following name servers:
- dns.osn.org
- dns.osn.de
- dns.osn.net
and is probably hosted by OSN Online Service Nuernberg GmbH. See the full list of other websites hosted by OSN Online Service Nuernberg GmbH.
The highest website hipp.co.uk position in Alexa rank database was 17875 and the lowest rank position was 998044. Current position of hipp.co.uk in Alexa rank database is 692548.
Desktop speed score of hipp.co.uk (53/100) is better than the results of 27.05% of other sites and shows that the page desktop performance can be improved.
Mobile usability score of hipp.co.uk (95/100) is better than the results of 39.69% of other sites and means that the page is mobile-friendly.
Mobile speed score of hipp.co.uk (24/100) is better than the results of 6.28% of other sites and shows that the landing page performance on mobile devices is poor and can be improved.
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hipp.co.uk Alexa Rank
The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users.
hipp.co.uk whois
WHOIS gives you the ability to lookup any generic domains to find out the registered domain holder. WHOIS database are provided for information purposes only. It allows the public to check whether a specific domain name is still available or not and to obtain information related to the registration records of existing domain names.
Domain name:
hipp.co.uk
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 17-Aug-2018
Registrar:
InterNetx GmbH t/a InterNetX GmbH [Tag = INTERNETX-DE]
URL: https://www.internetx.com
Relevant dates:
Registered on: 07-Oct-1998
Expiry date: 07-Oct-2022
Last updated: 06-Oct-2021
Registration status:
Registered until expiry date.
Name servers:
dns.osn.de
dns.osn.net
dns.osn.org
WHOIS lookup made at 16:44:04 24-Nov-2021
--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2021.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.
hipp.co.uk
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 17-Aug-2018
Registrar:
InterNetx GmbH t/a InterNetX GmbH [Tag = INTERNETX-DE]
URL: https://www.internetx.com
Relevant dates:
Registered on: 07-Oct-1998
Expiry date: 07-Oct-2022
Last updated: 06-Oct-2021
Registration status:
Registered until expiry date.
Name servers:
dns.osn.de
dns.osn.net
dns.osn.org
WHOIS lookup made at 16:44:04 24-Nov-2021
--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2021.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.
hipp.co.uk server information
Servers Location
hipp.co.uk desktop page speed rank
Last tested: 2015-09-15
Desktop Speed
Bad
53/100
hipp.co.uk Desktop Speed Test Quick Summary
priority - 54Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 523KiB (37% reduction).
Compressing and resizing http://www.hipp.co.uk/Uploads/Images/new%20homepage.png could save 371.4KiB (89% reduction).
Losslessly compressing http://www.hipp.co.uk/Uploads/Images/HiPPMilksbanner_260315.png could save 67.2KiB (18% reduction).
Losslessly compressing http://www.hipp.co.uk/Uploads/Images/babyclub-promo-banner.png could save 50.9KiB (20% reduction).
Losslessly compressing http://www.hipp.co.uk/Uploads/Images/organic-story-food-banner.png could save 31.7KiB (9% reduction).
Losslessly compressing http://www.hipp.co.uk/Uploads/Images/Organic-stamp%20white_75.PNG could save 998B (20% reduction).
Losslessly compressing http://www.hipp.co.uk/UI/Images/WrapperBg.gif could save 847B (12% reduction).
Losslessly compressing http://www.hipp.co.uk/Uploads/Images/HiPPMilksbanner_260315.png could save 67.2KiB (18% reduction).
Losslessly compressing http://www.hipp.co.uk/Uploads/Images/babyclub-promo-banner.png could save 50.9KiB (20% reduction).
Losslessly compressing http://www.hipp.co.uk/Uploads/Images/organic-story-food-banner.png could save 31.7KiB (9% reduction).
Losslessly compressing http://www.hipp.co.uk/Uploads/Images/Organic-stamp%20white_75.PNG could save 998B (20% reduction).
Losslessly compressing http://www.hipp.co.uk/UI/Images/WrapperBg.gif could save 847B (12% reduction).
priority - 27Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
http://www.hipp.co.uk/UI/CSS/Default.css (expiration not specified)
http://www.hipp.co.uk/UI/CSS/Print.css (expiration not specified)
http://www.hipp.co.uk/UI/Fonts/ReportRegular/report_rg-webfont.woff (expiration not specified)
http://www.hipp.co.uk/UI/Fonts/ReportSemiBold/report_sb-webfont.woff (expiration not specified)
http://www.hipp.co.uk/UI/Images/BannerControlsBg.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/BannerControlsCurrentBg.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/BodyBg.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/BulletGreen.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/ErrorCross.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/FooterDirectoryBabies.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/FooterDirectoryMoreAboutHiPP.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/FooterDirectoryMums.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/FooterDirectoryNewBorns.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/FooterDirectoryToddlers.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/HeaderBg.gif (expiration not specified)
http://www.hipp.co.uk/UI/Images/Loader.gif (expiration not specified)
http://www.hipp.co.uk/UI/Images/SearchButtonGo.gif (expiration not specified)
http://www.hipp.co.uk/UI/Images/WrapperBg.gif (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/Global.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/cj.cookies.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/hipp-addLinkerEvents-dev.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery-extended-selectors.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.blueberry.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.cj.carousel.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.colorbox-min.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.cookie.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.equalheights.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.fittext.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.fitvid.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.watch.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/validator.min.js (expiration not specified)
http://www.hipp.co.uk/UI/Javascript/modernizr.min.js (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/3%20x%20fruit%20squirts.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/Expert%20advi…bys%20holiday%2095.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/HO1033_WOW_Web%20Panel_WOW_clear.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/HiPP-formula-milks-new.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/HiPPMilksbanner_260315.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/News/happy_eater_95.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/Organic-stamp%20white_75.PNG (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/babyclub-promo-banner.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/facebook-icon.jpg (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/facebook-icon.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/hipp-delicious-organic-food-banner.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/hipp-organic-footer-logo.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/hipp-organic-logo.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/new%20homepage.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/organic-story-food-banner.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/twitter-icon.jpg (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/twitter-icon.png (expiration not specified)
http://www.googletagmanager.com/gtm.js?id=GTM-TR24NF (16.2 minutes)
http://connect.facebook.net/en_US/all.js (20 minutes)
http://dnn506yrbagrg.cloudfront.net/pages/scripts/0013/9604.js?400637 (60 minutes)
http://js-agent.newrelic.com/nr-686.min.js (60 minutes)
http://stats.g.doubleclick.net/dc.js (2 hours)
http://www.hipp.co.uk/UI/CSS/Print.css (expiration not specified)
http://www.hipp.co.uk/UI/Fonts/ReportRegular/report_rg-webfont.woff (expiration not specified)
http://www.hipp.co.uk/UI/Fonts/ReportSemiBold/report_sb-webfont.woff (expiration not specified)
http://www.hipp.co.uk/UI/Images/BannerControlsBg.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/BannerControlsCurrentBg.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/BodyBg.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/BulletGreen.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/ErrorCross.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/FooterDirectoryBabies.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/FooterDirectoryMoreAboutHiPP.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/FooterDirectoryMums.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/FooterDirectoryNewBorns.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/FooterDirectoryToddlers.png (expiration not specified)
http://www.hipp.co.uk/UI/Images/HeaderBg.gif (expiration not specified)
http://www.hipp.co.uk/UI/Images/Loader.gif (expiration not specified)
http://www.hipp.co.uk/UI/Images/SearchButtonGo.gif (expiration not specified)
http://www.hipp.co.uk/UI/Images/WrapperBg.gif (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/Global.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/cj.cookies.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/hipp-addLinkerEvents-dev.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery-extended-selectors.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.blueberry.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.cj.carousel.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.colorbox-min.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.cookie.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.equalheights.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.fittext.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.fitvid.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/jquery.watch.min.js (expiration not specified)
http://www.hipp.co.uk/UI/JavaScript/validator.min.js (expiration not specified)
http://www.hipp.co.uk/UI/Javascript/modernizr.min.js (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/3%20x%20fruit%20squirts.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/Expert%20advi…bys%20holiday%2095.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/HO1033_WOW_Web%20Panel_WOW_clear.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/HiPP-formula-milks-new.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/HiPPMilksbanner_260315.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/News/happy_eater_95.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/Organic-stamp%20white_75.PNG (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/babyclub-promo-banner.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/facebook-icon.jpg (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/facebook-icon.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/hipp-delicious-organic-food-banner.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/hipp-organic-footer-logo.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/hipp-organic-logo.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/new%20homepage.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/organic-story-food-banner.png (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/twitter-icon.jpg (expiration not specified)
http://www.hipp.co.uk/Uploads/Images/twitter-icon.png (expiration not specified)
http://www.googletagmanager.com/gtm.js?id=GTM-TR24NF (16.2 minutes)
http://connect.facebook.net/en_US/all.js (20 minutes)
http://dnn506yrbagrg.cloudfront.net/pages/scripts/0013/9604.js?400637 (60 minutes)
http://js-agent.newrelic.com/nr-686.min.js (60 minutes)
http://stats.g.doubleclick.net/dc.js (2 hours)
priority - 8Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 21 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:
http://ajax.googleapis.com/ajax/libs/jquery/1.4.2/jquery.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery-extended-selectors.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.fitvid.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.equalheights.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.colorbox-min.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.cj.carousel.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.watch.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.fittext.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.cookie.min.js
http://www.hipp.co.uk/UI/JavaScript/cj.cookies.min.js
http://www.hipp.co.uk/UI/JavaScript/validator.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.blueberry.min.js
http://www.hipp.co.uk/UI/JavaScript/Global.min.js
http://www.hipp.co.uk/UI/Javascript/modernizr.min.js
http://www.hipp.co.uk/UI/JavaScript/hipp-addLinkerEvents-dev.js
http://www.hipp.co.uk/WebResource.axd?d=2L93_gchjs…1&t=635588618815688065
http://www.hipp.co.uk/ScriptResource.axd?d=KR13i_g…QOGO66qJag1&t=7e14e7ac
http://www.hipp.co.uk/ScriptResource.axd?d=aqfhHM5…2o0&t=ffffffff805766b3
http://www.hipp.co.uk/ScriptResource.axd?d=WFnv8yA…K-0&t=ffffffff805766b3
http://www.hipp.co.uk/HippOrganicWebService.asmx/js
http://www.hipp.co.uk/UI/JavaScript/jquery-extended-selectors.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.fitvid.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.equalheights.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.colorbox-min.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.cj.carousel.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.watch.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.fittext.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.cookie.min.js
http://www.hipp.co.uk/UI/JavaScript/cj.cookies.min.js
http://www.hipp.co.uk/UI/JavaScript/validator.min.js
http://www.hipp.co.uk/UI/JavaScript/jquery.blueberry.min.js
http://www.hipp.co.uk/UI/JavaScript/Global.min.js
http://www.hipp.co.uk/UI/Javascript/modernizr.min.js
http://www.hipp.co.uk/UI/JavaScript/hipp-addLinkerEvents-dev.js
http://www.hipp.co.uk/WebResource.axd?d=2L93_gchjs…1&t=635588618815688065
http://www.hipp.co.uk/ScriptResource.axd?d=KR13i_g…QOGO66qJag1&t=7e14e7ac
http://www.hipp.co.uk/ScriptResource.axd?d=aqfhHM5…2o0&t=ffffffff805766b3
http://www.hipp.co.uk/ScriptResource.axd?d=WFnv8yA…K-0&t=ffffffff805766b3
http://www.hipp.co.uk/HippOrganicWebService.asmx/js
Use asynchronous versions of the following scripts:
http://w.sharethis.com/button/buttons.js
Optimize CSS Delivery of the following:
http://fonts.googleapis.com/css?family=Short+Stack
http://fonts.googleapis.com/css?family=Delius+Swash+Caps
http://www.hipp.co.uk/UI/CSS/Default.css
http://fonts.googleapis.com/css?family=Delius+Swash+Caps
http://www.hipp.co.uk/UI/CSS/Default.css
priority - 6Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 61.6KiB (71% reduction).
Compressing http://www.hipp.co.uk/ could save 30.3KiB (68% reduction).
Compressing http://www.hipp.co.uk/WebResource.axd?d=2L93_gchjs…1&t=635588618815688065 could save 17.5KiB (80% reduction).
Compressing http://www.hipp.co.uk/HippOrganicWebService.asmx/js could save 7.1KiB (89% reduction).
Compressing http://dnn506yrbagrg.cloudfront.net/pages/scripts/0013/9604.js?400637 could save 4KiB (59% reduction).
Compressing http://www.hipp.co.uk/UI/JavaScript/jquery.fitvid.min.js could save 1.3KiB (57% reduction).
Compressing http://www.hipp.co.uk/UI/JavaScript/validator.min.js could save 766B (53% reduction).
Compressing http://www.hipp.co.uk/UI/JavaScript/jquery.blueberry.min.js could save 748B (51% reduction).
Compressing http://www.hipp.co.uk/WebResource.axd?d=2L93_gchjs…1&t=635588618815688065 could save 17.5KiB (80% reduction).
Compressing http://www.hipp.co.uk/HippOrganicWebService.asmx/js could save 7.1KiB (89% reduction).
Compressing http://dnn506yrbagrg.cloudfront.net/pages/scripts/0013/9604.js?400637 could save 4KiB (59% reduction).
Compressing http://www.hipp.co.uk/UI/JavaScript/jquery.fitvid.min.js could save 1.3KiB (57% reduction).
Compressing http://www.hipp.co.uk/UI/JavaScript/validator.min.js could save 766B (53% reduction).
Compressing http://www.hipp.co.uk/UI/JavaScript/jquery.blueberry.min.js could save 748B (51% reduction).
priority - 1Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 9.2KiB (31% reduction).
Minifying http://www.hipp.co.uk/WebResource.axd?d=2L93_gchjs…1&t=635588618815688065 could save 6.4KiB (30% reduction).
Minifying http://www.hipp.co.uk/UI/JavaScript/hipp-addLinkerEvents-dev.js could save 2.1KiB (73% reduction) after compression.
Minifying http://www.hipp.co.uk/ScriptResource.axd?d=KR13i_g…QOGO66qJag1&t=7e14e7ac could save 789B (15% reduction) after compression.
Minifying http://www.hipp.co.uk/UI/JavaScript/hipp-addLinkerEvents-dev.js could save 2.1KiB (73% reduction) after compression.
Minifying http://www.hipp.co.uk/ScriptResource.axd?d=KR13i_g…QOGO66qJag1&t=7e14e7ac could save 789B (15% reduction) after compression.
priority - 1Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 7KiB (16% reduction).
Minifying http://www.hipp.co.uk/ could save 7KiB (16% reduction).
priority - 0Reduce server response time
hipp.co.uk Desktop Resource Breakdown
| Total Resources | 103 |
| Number of Hosts | 32 |
| Static Resources | 65 |
| JavaScript Resources | 31 |
| CSS Resources | 5 |
hipp.co.uk mobile page speed rank
Last tested: 2019-06-26
Mobile Speed
Bad
24/100
hipp.co.uk Mobile Speed Test Quick Summary
priority - 240Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 2.3MiB (82% reduction).
Compressing https://www.hipp.co.uk/fileadmin/media/homepage/te…T-Feature-modules2.jpg could save 306.9KiB (77% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/5/b/c…slider1_2ad1e88132.jpg could save 248.7KiB (86% reduction).
Compressing https://www.hipp.co.uk/fileadmin/media/homepage/te…T-Feature-modules1.jpg could save 242.7KiB (77% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/8/2/c…images4_23aa3653a2.jpg could save 226.5KiB (84% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/7/f/c…images5_26ca53dde2.jpg could save 207KiB (83% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/5/f/c…images6_f2463c8a35.jpg could save 196.5KiB (84% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/b/6/c…slider4_da1c221a43.jpg could save 171.8KiB (82% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/5/c/c…images3_3d08a6e6c2.jpg could save 167.5KiB (82% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/b/a/c…slider6_b5a74d3d13.jpg could save 136.8KiB (83% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/5/f/c…images2_fe9c007e12.jpg could save 125.3KiB (85% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/8/f/c…slider3_0519b2adfa.jpg could save 114.4KiB (80% reduction).
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Compressing https://www.hipp.co.uk/fileadmin/media/homepage/te…T-Feature-modules1.jpg could save 242.7KiB (77% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/8/2/c…images4_23aa3653a2.jpg could save 226.5KiB (84% reduction).
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Compressing https://www.hipp.co.uk/fileadmin/_processed_/b/a/c…slider6_b5a74d3d13.jpg could save 136.8KiB (83% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/5/f/c…images2_fe9c007e12.jpg could save 125.3KiB (85% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/8/f/c…slider3_0519b2adfa.jpg could save 114.4KiB (80% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/0/e/c…slider5_b8308fe843.jpg could save 103.3KiB (83% reduction).
Compressing https://www.hipp.co.uk/fileadmin/_processed_/1/d/c…slider2_2a649173de.jpg could save 94.9KiB (83% reduction).
priority - 48Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 2 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:
https://www.hipp.co.uk/typo3/sysext/core/Resources…ry/jquery-2.1.4.min.js
https://www.hipp.co.uk/typo3temp/compressor/merged…214.js.gzip?1519735853
https://www.hipp.co.uk/typo3temp/compressor/merged…214.js.gzip?1519735853
Optimize CSS Delivery of the following:
https://www.hipp.co.uk/typo3temp/compressor/facfd6…16.css.gzip?1519735853
https://www.hipp.co.uk/typo3temp/compressor/merged…35.css.gzip?1543495335
https://www.hipp.co.uk/typo3temp/compressor/merged…35.css.gzip?1543495335
priority - 10Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 99.5KiB (67% reduction).
Compressing https://www.hipp.co.uk/typo3/sysext/core/Resources…ry/jquery-2.1.4.min.js could save 53.6KiB (64% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/js/slick/slick.min.js could save 31KiB (75% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/HiPP_UK_Logo.svg could save 3KiB (62% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/js/slick/slick-theme.css could save 2.2KiB (72% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/js/slick/slic…-startpage-special.css could save 2.1KiB (74% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/top_.svg could save 2KiB (60% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/Y_icon.svg could save 1.5KiB (52% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/I_icon.svg could save 1.2KiB (52% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/js/slick/slick.css could save 1.1KiB (67% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/T_icon.svg could save 605B (49% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/search_icon.svg could save 529B (47% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/F_icon.svg could save 364B (43% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/darkgreen_kreis_arrow_right.svg could save 263B (38% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/js/slick/slick.min.js could save 31KiB (75% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/HiPP_UK_Logo.svg could save 3KiB (62% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/js/slick/slick-theme.css could save 2.2KiB (72% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/js/slick/slic…-startpage-special.css could save 2.1KiB (74% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/top_.svg could save 2KiB (60% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/Y_icon.svg could save 1.5KiB (52% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/I_icon.svg could save 1.2KiB (52% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/js/slick/slick.css could save 1.1KiB (67% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/T_icon.svg could save 605B (49% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/search_icon.svg could save 529B (47% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/F_icon.svg could save 364B (43% reduction).
Compressing https://www.hipp.co.uk/fileadmin/tpl/images/darkgreen_kreis_arrow_right.svg could save 263B (38% reduction).
priority - 6Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 56.6KiB (26% reduction).
Minifying https://www.hipp.co.uk/typo3temp/compressor/merged…214.js.gzip?1519735853 could save 41.7KiB (25% reduction) after compression.
Minifying https://www.hipp.co.uk/typo3temp/compressor/merged…75d.js.gzip?1543851289 could save 10KiB (27% reduction) after compression.
Minifying https://hippu11112.pcapredict.com/js/sensor.js could save 4.2KiB (33% reduction) after compression.
Minifying https://connect.facebook.net/en_EN/sdk.js could save 672B (39% reduction) after compression.
Minifying https://www.hipp.co.uk/typo3temp/compressor/merged…75d.js.gzip?1543851289 could save 10KiB (27% reduction) after compression.
Minifying https://hippu11112.pcapredict.com/js/sensor.js could save 4.2KiB (33% reduction) after compression.
Minifying https://connect.facebook.net/en_EN/sdk.js could save 672B (39% reduction) after compression.
priority - 4Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://hippu11112.pcapredict.com/js/sensor.js (expiration not specified)
https://www.googletagmanager.com/gtm.js?id=GTM-5L443Z (15 minutes)
https://connect.facebook.net/en_EN/sdk.js (20 minutes)
https://www.googleadservices.com/pagead/conversion.js (60 minutes)
https://www.google-analytics.com/analytics.js (2 hours)
https://www.googletagmanager.com/gtm.js?id=GTM-5L443Z (15 minutes)
https://connect.facebook.net/en_EN/sdk.js (20 minutes)
https://www.googleadservices.com/pagead/conversion.js (60 minutes)
https://www.google-analytics.com/analytics.js (2 hours)
priority - 0Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 1.8KiB (18% reduction).
Minifying https://www.hipp.co.uk/ could save 1.5KiB (17% reduction) after compression.
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priority - 0Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 1.6KiB (21% reduction).
Minifying https://www.hipp.co.uk/fileadmin/tpl/js/slick/slick-theme.css could save 661B (22% reduction).
Minifying https://www.hipp.co.uk/fileadmin/tpl/js/slick/slic…-startpage-special.css could save 547B (19% reduction).
Minifying https://www.hipp.co.uk/fileadmin/tpl/js/slick/slick.css could save 385B (23% reduction).
Minifying https://www.hipp.co.uk/fileadmin/tpl/js/slick/slic…-startpage-special.css could save 547B (19% reduction).
Minifying https://www.hipp.co.uk/fileadmin/tpl/js/slick/slick.css could save 385B (23% reduction).
hipp.co.uk Mobile Resource Breakdown
| Total Resources | 72 |
| Number of Hosts | 18 |
| Static Resources | 46 |
| JavaScript Resources | 13 |
| CSS Resources | 5 |
hipp.co.uk mobile page usability
Last tested: 2019-06-26
Mobile Usability
Good
95/100
hipp.co.uk Mobile Usability Test Quick Summary
priority - 4Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
The tap target
<a href="/baby-toddler-food/" class="active">baby & toddler food</a> is close to 1 other tap targets.The tap target
<a href="/hipp-baby-club/" class="active">HiPP baby club</a> is close to 1 other tap targets.The tap target
<a href="/hipp-story/" class="active">HiPP story</a> is close to 1 other tap targets.The tap target
<a href="/advice-centre…te-calculator/">Due date calculator</a> and 13 others are close to other tap targets.The tap target
<a href="/hipp-pages/privacy-policy/">Privacy policy</a> and 4 others are close to other tap targets.hipp.co.uk HTML validation
Errors
A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”.
Line: 18 Column: 1 - 62
"...scale=1"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta..."
"...scale=1"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta..."
An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
Line: 65 Column: 117 - 162
"...nk""><img src="/fileadmin/tpl/images/F_icon.svg" /></a></..." Line: 65 Column: 279 - 324
"...nk""><img src="/fileadmin/tpl/images/Y_icon.svg" /></a></..." Line: 65 Column: 433 - 478
"...nk""><img src="/fileadmin/tpl/images/T_icon.svg" /></a></..." Line: 65 Column: 593 - 638
"...nk""><img src="/fileadmin/tpl/images/I_icon.svg" /></a></..." Line: 74 Column: 495 - 540
"...m/hippuk"><img src="/fileadmin/tpl/images/F_icon.svg" /></a></..." Line: 74 Column: 650 - 695
"...rganicUK"><img src="/fileadmin/tpl/images/Y_icon.svg" /></a></..." Line: 74 Column: 794 - 839
"...m/hippuk"><img src="/fileadmin/tpl/images/T_icon.svg" /></a></..." Line: 74 Column: 947 - 992
"...ganicuk/"><img src="/fileadmin/tpl/images/I_icon.svg" /></a></..." Line: 99 Column: 33 - 117
"...-padding"><img src="/fileadmin/tpl/images/grey_divider.png" style="height:34px; width:auto;" /></div>..." Line: 104 Column: 230 - 314
"...-padding"><img src="/fileadmin/tpl/images/grey_divider.png" style="height:34px; width:auto;" /></div>..."
"...nk""><img src="/fileadmin/tpl/images/F_icon.svg" /></a></..." Line: 65 Column: 279 - 324
"...nk""><img src="/fileadmin/tpl/images/Y_icon.svg" /></a></..." Line: 65 Column: 433 - 478
"...nk""><img src="/fileadmin/tpl/images/T_icon.svg" /></a></..." Line: 65 Column: 593 - 638
"...nk""><img src="/fileadmin/tpl/images/I_icon.svg" /></a></..." Line: 74 Column: 495 - 540
"...m/hippuk"><img src="/fileadmin/tpl/images/F_icon.svg" /></a></..." Line: 74 Column: 650 - 695
"...rganicUK"><img src="/fileadmin/tpl/images/Y_icon.svg" /></a></..." Line: 74 Column: 794 - 839
"...m/hippuk"><img src="/fileadmin/tpl/images/T_icon.svg" /></a></..." Line: 74 Column: 947 - 992
"...ganicuk/"><img src="/fileadmin/tpl/images/I_icon.svg" /></a></..." Line: 99 Column: 33 - 117
"...-padding"><img src="/fileadmin/tpl/images/grey_divider.png" style="height:34px; width:auto;" /></div>..." Line: 104 Column: 230 - 314
"...-padding"><img src="/fileadmin/tpl/images/grey_divider.png" style="height:34px; width:auto;" /></div>..."
Bad value “_new” for attribute “target” on element “a”: Reserved keyword “new” used.
Line: 74 Column: 439 - 494
"...ile-item"><a target="_new" href="https://www.facebook.com/hippuk"><img s..." Line: 74 Column: 583 - 649
"...ile-item"><a target="_new" href="https://www.youtube.com/user/HiPPOrganicUK"><img s..." Line: 74 Column: 738 - 793
"...ile-item"><a target="_new" href="https://www.facebook.com/hippuk"><img s..." Line: 74 Column: 882 - 946
"...ile-item"><a target="_new" href="https://www.instagram.com/hipporganicuk/"><img s..."
"...ile-item"><a target="_new" href="https://www.facebook.com/hippuk"><img s..." Line: 74 Column: 583 - 649
"...ile-item"><a target="_new" href="https://www.youtube.com/user/HiPPOrganicUK"><img s..." Line: 74 Column: 738 - 793
"...ile-item"><a target="_new" href="https://www.facebook.com/hippuk"><img s..." Line: 74 Column: 882 - 946
"...ile-item"><a target="_new" href="https://www.instagram.com/hipporganicuk/"><img s..."
Duplicate ID “li169”.
Line: 112 Column: 91 - 163
"...idden-xs"><li class="menu_item169 menu_item active" role="presentation" id="li169"><a hre..."
"...idden-xs"><li class="menu_item169 menu_item active" role="presentation" id="li169"><a hre..."
Duplicate ID “li3”.
Line: 112 Column: 212 - 280
"...s</a></li><li class="menu_item3 menu_item active" role="presentation" id="li3"><a hre..."
"...s</a></li><li class="menu_item3 menu_item active" role="presentation" id="li3"><a hre..."
Duplicate ID “li4”.
Line: 112 Column: 327 - 395
"...s</a></li><li class="menu_item4 menu_item active" role="presentation" id="li4"><a hre..."
"...s</a></li><li class="menu_item4 menu_item active" role="presentation" id="li4"><a hre..."
Duplicate ID “li5”.
Line: 112 Column: 436 - 504
"...e</a></li><li class="menu_item5 menu_item active" role="presentation" id="li5"><a hre..."
"...e</a></li><li class="menu_item5 menu_item active" role="presentation" id="li5"><a hre..."
Duplicate ID “li6”.
Line: 112 Column: 553 - 621
"...e</a></li><li class="menu_item6 menu_item active" role="presentation" id="li6"><a hre..."
"...e</a></li><li class="menu_item6 menu_item active" role="presentation" id="li6"><a hre..."
Duplicate ID “li7”.
Line: 112 Column: 672 - 740
"...b</a></li><li class="menu_item7 menu_item active" role="presentation" id="li7"><a hre..."
"...b</a></li><li class="menu_item7 menu_item active" role="presentation" id="li7"><a hre..."
Attribute “alt” not allowed on element “a” at this point.
Line: 308 Column: 19 - 60
"...We have a <a href="https://shop.hipp.co.uk/" alt="">HiPP o..."
"...We have a <a href="https://shop.hipp.co.uk/" alt="">HiPP o..."
Start tag “a” seen but an element of the same type was already open.
Line: 517 Column: 12 - 70
"...p><strong><a href="http://shop.hipp.co.uk/acatalog/" target="_blank">Stock ..."
"...p><strong><a href="http://shop.hipp.co.uk/acatalog/" target="_blank">Stock ..."
End tag “a” violates nesting rules.
Line: 517 Column: 12 - 70
"...p><strong><a href="http://shop.hipp.co.uk/acatalog/" target="_blank">Stock ..."
"...p><strong><a href="http://shop.hipp.co.uk/acatalog/" target="_blank">Stock ..."
Cannot recover after last error. Any further errors will be ignored.
Line: 517 Column: 12 - 70
"...p><strong><a href="http://shop.hipp.co.uk/acatalog/" target="_blank">Stock ..."
"...p><strong><a href="http://shop.hipp.co.uk/acatalog/" target="_blank">Stock ..."
Warnings
The “navigation” role is unnecessary for element “nav”.
Line: 67 Column: 4 - 50
".../div> <nav id="nav" role="navigation" class="mobile"> <..."
".../div> <nav id="nav" role="navigation" class="mobile"> <..."
The first occurrence of ID “li169” was here.
Line: 70 Column: 42 - 116
"...v toggle"><li class="menu_item169 menu_item dropdown" role="presentation" id="li169"><a hre..."
"...v toggle"><li class="menu_item169 menu_item dropdown" role="presentation" id="li169"><a hre..."
The first occurrence of ID “li3” was here.
Line: 70 Column: 826 - 896
"...</ul></li><li class="menu_item3 menu_item dropdown" role="presentation" id="li3"><a hre..."
"...</ul></li><li class="menu_item3 menu_item dropdown" role="presentation" id="li3"><a hre..."
The first occurrence of ID “li4” was here.
Line: 70 Column: 1924 - 1994
"...</ul></li><li class="menu_item4 menu_item dropdown" role="presentation" id="li4"><a hre..."
"...</ul></li><li class="menu_item4 menu_item dropdown" role="presentation" id="li4"><a hre..."
The first occurrence of ID “li5” was here.
Line: 70 Column: 2566 - 2636
"...</ul></li><li class="menu_item5 menu_item dropdown" role="presentation" id="li5"><a hre..."
"...</ul></li><li class="menu_item5 menu_item dropdown" role="presentation" id="li5"><a hre..."
The first occurrence of ID “li6” was here.
Line: 70 Column: 5204 - 5274
"...</ul></li><li class="menu_item6 menu_item dropdown" role="presentation" id="li6"><a hre..."
"...</ul></li><li class="menu_item6 menu_item dropdown" role="presentation" id="li6"><a hre..."
The first occurrence of ID “li7” was here.
Line: 70 Column: 6795 - 6865
"...</ul></li><li class="menu_item7 menu_item dropdown" role="presentation" id="li7"><a hre..."
"...</ul></li><li class="menu_item7 menu_item dropdown" role="presentation" id="li7"><a hre..."
Empty heading.
Line: 471 Column: 1 - 4
"...ong></h3> <h3><stron..." Line: 487 Column: 1 - 4
"...ong></h3> <h3><stron..."
"...ong></h3> <h3><stron..." Line: 487 Column: 1 - 4
"...ong></h3> <h3><stron..."
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hipp.co.uk Ping
Ping is a computer network administration software utility used to test the reachability of a host on an Internet Protocol (IP) network. It measures the round-trip time for messages sent from the originating host to a destination computer that are echoed back to the source.
hipp.co.uk TRACEROUTE
Traceroute is a computer network diagnostic tool for displaying the route (path) and measuring transit delays of packets across an Internet Protocol (IP) network. The history of the route is recorded as the round-trip times of the packets received from each successive host (remote node) in the route (path); the sum of the mean times in each hop is a measure of the total time spent to establish the connection. Traceroute proceeds unless all (three) sent packets are lost more than twice, then the connection is lost and the route cannot be evaluated.