APRICORN.COM Apricorn | Home

apricorn.com Website Information

Daily Unique Visits: 5,355

Daily Page Views: 21,420

Income Per Day: $60

Estimated Value: $32,400

This website is located in United States and is using following IP address 69.43.195.138. See the complete list of popular websites hosted in United States.

apricorn.com is registered under .COM top-level domain. Please check other sites in .COM zone.

Website apricorn.com is using the following name servers:

  • ns1.lamphost.net
  • ns2.lamphost.net

and is probably hosted by BIGCOMMERCE, US. See the full list of other websites hosted by BIGCOMMERCE, US.

The highest website apricorn.com position in Alexa rank database was 54314 and the lowest rank position was 999430. Current position of apricorn.com in Alexa rank database is 234367.

Desktop speed of apricorn.com is unknown.

Mobile usability score of apricorn.com (99/100) is better than the results of 79.46% of other sites and means that the page is mobile-friendly.

Mobile speed score of apricorn.com (14/100) is better than the results of 2.48% of other sites and shows that the landing page performance on mobile devices is poor and can be improved.

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apricorn.com Alexa Rank

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users.


apricorn.com whois

WHOIS gives you the ability to lookup any generic domains to find out the registered domain holder. WHOIS database are provided for information purposes only. It allows the public to check whether a specific domain name is still available or not and to obtain information related to the registration records of existing domain names.


Domain Name: APRICORN.COM
Registry Domain ID: 18978_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.tucows.com
Registrar URL: http://www.tucows.com
Updated Date: 2016-07-01T16:56:50Z
Creation Date: 1995-11-25T05:00:00Z
Registry Expiry Date: 2025-11-24T05:00:00Z
Registrar: Tucows Domains Inc.
Registrar IANA ID: 69
Registrar Abuse Contact Email: domainabuse@tucows.com
Registrar Abuse Contact Phone: +1.4165350123
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS1.LAMPHOST.NET
Name Server: NS2.LAMPHOST.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-10-20T02:38:42Z

apricorn.com server information

Servers Location

apricorn.com mobile page speed rank

Last tested: 2019-01-14


Mobile Speed Bad
14/100

apricorn.com Mobile Speed Test Quick Summary


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priority - 89Leverage browser caching

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https://www.apricorn.com/skin/frontend/apricorn/de…dors/foundation.min.js (expiration not specified)
https://www.apricorn.com/skin/frontend/apricorn/de…/jquery.backstretch.js (expiration not specified)
https://www.apricorn.com/skin/frontend/apricorn/de…ors/jquery.flipbook.js (expiration not specified)
https://www.apricorn.com/skin/frontend/apricorn/de…ery.matchHeight-min.js (expiration not specified)
https://www.apricorn.com/skin/frontend/apricorn/de…rs/jquery.pulse.min.js (expiration not specified)
https://www.apricorn.com/skin/frontend/apricorn/de…vendors/remodal.min.js (expiration not specified)
https://www.apricorn.com/skin/frontend/apricorn/de…/responsiveTabs.min.js (expiration not specified)
https://www.apricorn.com/skin/frontend/apricorn/de…/vendors/swiper.min.js (expiration not specified)
https://www.apricorn.com/skin/frontend/base/defaul…query-slider-theme.png (expiration not specified)
https://www.apricorn.com/skin/frontend/base/defaul…bannerslider/popup.css (expiration not specified)
https://www.apricorn.com/skin/frontend/base/defaul…nnerslider/slider1.css (expiration not specified)
https://www.apricorn.com/skin/frontend/base/defaul…locator/css/styles.css (expiration not specified)
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https://www.google.com/recaptcha/api.js (5 minutes)
https://img.youtube.com/vi/72j1Nh1qLzk/maxresdefault.jpg (2 hours)
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priority - 34Avoid landing page redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

http://apricorn.com/
https://apricorn.com/
https://www.apricorn.com/

priority - 14Reduce server response time

In our test, your server responded in 1.1 seconds.

priority - 8Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 1 blocking CSS resources. This causes a delay in rendering your page.

Optimize CSS Delivery of the following:

https://www.apricorn.com/skin/frontend/base/defaul…locator/css/styles.css

priority - 4Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 41.2KiB (32% reduction).

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Minifying https://www.apricorn.com/js/lib/ccard.js could save 207B (48% reduction) after compression.

priority - 2Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 15.6KiB (25% reduction).

Minifying https://www.apricorn.com/skin/frontend/rwd/default/css/styles.css could save 7.7KiB (23% reduction) after compression.
Minifying https://www.apricorn.com/skin/frontend/apricorn/default/css/fe_styles.css could save 6KiB (25% reduction) after compression.
Minifying https://www.apricorn.com/skin/frontend/apricorn/de…/css/madisonisland.css could save 882B (33% reduction) after compression.
Minifying https://www.apricorn.com/skin/frontend/apricorn/de…icons/css/fontello.css could save 596B (49% reduction) after compression.
Minifying https://www.apricorn.com/skin/frontend/base/defaul…locator/css/styles.css could save 398B (60% reduction) after compression.

priority - 0Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 2.1KiB (53% reduction).

Compressing https://www.apricorn.com/media/wysiwyg/apricorn-logo.svg could save 1.7KiB (57% reduction).
Compressing https://www.youtube.com/iframe_api could save 367B (43% reduction).

priority - 0Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 1.8KiB (11% reduction).

Minifying https://www.apricorn.com/ could save 1.8KiB (11% reduction) after compression.

apricorn.com Mobile Resource Breakdown

Total Resources138
Number of Hosts14
Static Resources126
JavaScript Resources46
CSS Resources10

apricorn.com mobile page usability

Last tested: 2019-01-14


Mobile Usability Good
99/100

apricorn.com Mobile Usability Test Quick Summary


priority - 0Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <a href="https://www.ap…ison/aegisbio3" class="btn--gold">Learn More</a> is close to 1 other tap targets.
The tap target <a href="/press/">Media &amp; Resources</a> and 1 others are close to other tap targets.

apricorn.com HTML validation

Errors

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Line: 130 Column: 53 - 121
"...orn.com/"><img src="/media/wysiwyg/apricorn-logo.svg" class="navigation__logo"></a> ..." Line: 934 Column: 256 - 346
"...ault.jpg"><img src="https://img.youtube.com/vi/72j1Nh1qLzk/maxresdefault.jpg" style="width:400px" "></a></..." Line: 938 Column: 259 - 349
"...ault.jpg"><img src="https://img.youtube.com/vi/eb6bCFkDmzM/maxresdefault.jpg" style="width:400px" "></a></..." Line: 942 Column: 247 - 337
"...ault.jpg"><img src="https://img.youtube.com/vi/nTgBZrAhIEs/maxresdefault.jpg" style="width:400px" "></a></..." Line: 969 Column: 38 - 107
"...edialogo"><img src="/media/pressreleases/image//h/e/helpnetsecurity_logo_1.png"></div>..." Line: 976 Column: 38 - 96
"...edialogo"><img src="/media/pressreleases/image//g/p/gpsj_logo_1.png"></div>..." Line: 983 Column: 38 - 105
"...edialogo"><img src="/media/pressreleases/image//h/e/helpnetsecurity_logo.png"></div>..." Line: 990 Column: 38 - 105
"...edialogo"><img src="/media/pressreleases/image//t/h/this-week-in-fm-logo.png"></div>..." Line: 997 Column: 38 - 104
"...edialogo"><img src="/media/pressreleases/image//s/m/smallbiz-co-uk-logo.png"></div>..." Line: 1004 Column: 38 - 103
"...edialogo"><img src="/media/pressreleases/image//l/e/legal-it-pros-logo.png"></div>..." Line: 1011 Column: 38 - 95
"...edialogo"><img src="/media/pressreleases/image//t/e/teiss_logo.png"></div>..." Line: 1018 Column: 38 - 101
"...edialogo"><img src="/media/pressreleases/image//i/n/infosecuritylogo.png"></div>..." Line: 1026 Column: 38 - 102
"...edialogo"><img src="/media/pressreleases/image//s/e/securityboulevard.png"></div>..." Line: 1033 Column: 38 - 94
"...edialogo"><img src="/media/pressreleases/image//g/p/gpsj_logo.png"></div>..." Line: 1050 Column: 38 - 97
"...edialogo"><img src="/media/pressreleases/image//z/d/zdnet-logo_2.png"></div>..." Line: 1057 Column: 38 - 97
"...edialogo"><img src="/media/pressreleases/image//z/d/zdnet-logo_1.png"></div>..." Line: 1064 Column: 38 - 95
"...edialogo"><img src="/media/pressreleases/image//z/d/zdnet-logo.png"></div>..." Line: 1071 Column: 38 - 99
"...edialogo"><img src="/media/pressreleases/image//a/b/absolutegadget.png"></div>..." Line: 1078 Column: 38 - 98
"...edialogo"><img src="/media/pressreleases/image//t/r/trechradarpro.png"></div>..." Line: 1085 Column: 38 - 97
"...edialogo"><img src="/media/pressreleases/image//m/i/mightygadget.png"></div>..." Line: 1094 Column: 38 - 105
"...edialogo"><img src="/media/pressreleases/image//t/r/trusted-reviews-logo.png"></div>..." Line: 1101 Column: 38 - 97
"...edialogo"><img src="/media/pressreleases/image//t/e/techtrends_2.png"></div>..." Line: 1108 Column: 38 - 95
"...edialogo"><img src="/media/pressreleases/image//t/e/technoyard.png"></div>..." Line: 1116 Column: 38 - 92
"...edialogo"><img src="/media/pressreleases/image//c/y/cybrary.png"></div>..."

Self-closing syntax (“/>”) used on a non-void HTML element. Ignoring the slash and treating as a start tag.

Line: 204 Column: 158 - 289
"...ash-keys"><div style="background-image: url(/media/catalog/category/flashkey-rollover-icon-layered.png);" class="navigation__products-icon" /></div>..." Line: 204 Column: 932 - 1067
"...able-hdd"><div style="background-image: url(/media/catalog/category/portable-hdd-rollover-icon-layered.png);" class="navigation__products-icon" /></div>..." Line: 204 Column: 1983 - 2113
"...ktop-hdd"><div style="background-image: url(/media/catalog/category/desktop-rollover-icon-layered.png);" class="navigation__products-icon" /></div>..." Line: 204 Column: 2775 - 2906
"...essories"><div style="background-image: url(/media/catalog/category/software-rollover-icon-layered.png);" class="navigation__products-icon" /></div>..." Line: 204 Column: 4045 - 4158
"...pgrades/"><div style="background-image: url(/media/catalog/category/upgrades-nav.png);" class="navigation__products-icon" /></div>..."

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Line: 215 Column: 1 - 7
"...th-1366"> <style> @me..." Line: 362 Column: 1 - 7
"...th-1366"> <style> @me..."

Bad value “100%” for attribute “width” on element “img”: Expected a digit but saw “%” instead.

Line: 304 Column: 100 - 331
"...'9','1')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/s/a/safest_place_for_data_banner_large-cell1_3.png" title="safest place banner 1" alt="software-free, onboard-authenticated" width="100%" height="100%"/></a> ..." Line: 308 Column: 98 - 320
"...'7','1')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/s/a/safest_place_for_data_banner_large-cell2_2.png" title="safest places banner 2" alt="256-bit hardware-encrypted" width="100%" height="100%"/></a> ..." Line: 312 Column: 101 - 337
"...11','1')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/s/a/safest_place_for_data_banner_large-cell3_1.png" title="safest places banner 3" alt="the safest places on earth for your data" width="100%" height="100%"/></a> ..." Line: 316 Column: 145 - 399
"...22','1')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/a/s/ask_3z_awards_banner_large_1.png" title="secure key 3z awards large" alt="aegis secure key wins cyber security magazine best new product award" width="100%" height="100%"/></a> ..." Line: 320 Column: 144 - 321
"...'4','1')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/1/2/12tb_dt-homepage-banner_2.png" title="12tb-dt-banner-large" alt="" width="100%" height="100%"/></a> ..." Line: 324 Column: 112 - 305
"...13','1')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/p/a/padlock_ssd_1_2tb_banner_large_1.png" title="padlock ssd 1 and 2 tb banner" alt="" width="100%" height="100%"/></a> ..." Line: 451 Column: 101 - 298
"...10','2')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/s/a/safest_place_for_data_banner_mobile1.png" title="safest places banner mobile 1" alt="" width="100%" height="100%"/></a> ..." Line: 455 Column: 100 - 297
"...'8','2')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/s/a/safest_place_for_data_banner_mobile2.png" title="safest places banner mobile 2" alt="" width="100%" height="100%"/></a> ..." Line: 459 Column: 101 - 298
"...12','2')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/s/a/safest_place_for_data_banner_mobile3.png" title="safest places banner mobile 3" alt="" width="100%" height="100%"/></a> ..." Line: 463 Column: 143 - 397
"...23','2')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/a/s/ask_3z_awards_banner_mobile.png" title="secure key 3z awards mobile" alt="aegis secure key wins cyber security magazine best new product award" width="100%" height="100%"/></a> ..." Line: 467 Column: 98 - 282
"...'5','2')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/1/2/12tb_dt-homepage-banner-small_1_.png" title="12tb-dt-banner-small" alt="" width="100%" height="100%"/></a> ..." Line: 471 Column: 137 - 336
"...14','2')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/p/a/padlock_ssd_1_2tb_banner_mobile.png" title="padlock ssd 1 and 2 tb banner mobile" alt="" width="100%" height="100%"/></a> ..."

Bad value “100%” for attribute “height” on element “img”: Expected a digit but saw “%” instead.

Line: 304 Column: 100 - 331
"...'9','1')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/s/a/safest_place_for_data_banner_large-cell1_3.png" title="safest place banner 1" alt="software-free, onboard-authenticated" width="100%" height="100%"/></a> ..." Line: 308 Column: 98 - 320
"...'7','1')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/s/a/safest_place_for_data_banner_large-cell2_2.png" title="safest places banner 2" alt="256-bit hardware-encrypted" width="100%" height="100%"/></a> ..." Line: 312 Column: 101 - 337
"...11','1')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/s/a/safest_place_for_data_banner_large-cell3_1.png" title="safest places banner 3" alt="the safest places on earth for your data" width="100%" height="100%"/></a> ..." Line: 316 Column: 145 - 399
"...22','1')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/a/s/ask_3z_awards_banner_large_1.png" title="secure key 3z awards large" alt="aegis secure key wins cyber security magazine best new product award" width="100%" height="100%"/></a> ..." Line: 320 Column: 144 - 321
"...'4','1')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/1/2/12tb_dt-homepage-banner_2.png" title="12tb-dt-banner-large" alt="" width="100%" height="100%"/></a> ..." Line: 324 Column: 112 - 305
"...13','1')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/p/a/padlock_ssd_1_2tb_banner_large_1.png" title="padlock ssd 1 and 2 tb banner" alt="" width="100%" height="100%"/></a> ..." Line: 451 Column: 101 - 298
"...10','2')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/s/a/safest_place_for_data_banner_mobile1.png" title="safest places banner mobile 1" alt="" width="100%" height="100%"/></a> ..." Line: 455 Column: 100 - 297
"...'8','2')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/s/a/safest_place_for_data_banner_mobile2.png" title="safest places banner mobile 2" alt="" width="100%" height="100%"/></a> ..." Line: 459 Column: 101 - 298
"...12','2')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/s/a/safest_place_for_data_banner_mobile3.png" title="safest places banner mobile 3" alt="" width="100%" height="100%"/></a> ..." Line: 463 Column: 143 - 397
"...23','2')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/a/s/ask_3z_awards_banner_mobile.png" title="secure key 3z awards mobile" alt="aegis secure key wins cyber security magazine best new product award" width="100%" height="100%"/></a> ..." Line: 467 Column: 98 - 282
"...'5','2')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/1/2/12tb_dt-homepage-banner-small_1_.png" title="12tb-dt-banner-small" alt="" width="100%" height="100%"/></a> ..." Line: 471 Column: 137 - 336
"...14','2')"><img class='responsive-image' src="https://www.apricorn.com/media/bannerslider/p/a/padlock_ssd_1_2tb_banner_mobile.png" title="padlock ssd 1 and 2 tb banner mobile" alt="" width="100%" height="100%"/></a> ..."

No “p” element in scope but a “p” end tag seen.

Line: 666 Column: 1 - 4
"...section> </p> <se..." Line: 1211 Column: 1 - 4
"...v> </div> </p> <!-- ..."

Saw “"” when expecting an attribute name. Probable cause: “=” missing immediately before.

Line: 934 Column: - 345
"..."width:400px" "></a></div> ..." Line: 938 Column: - 348
"..."width:400px" "></a></div> ..." Line: 942 Column: - 336
"..."width:400px" "></a></div> ..."

Attribute “"” not allowed on element “img” at this point.

Line: 934 Column: 256 - 346
"...ault.jpg"><img src="https://img.youtube.com/vi/72j1Nh1qLzk/maxresdefault.jpg" style="width:400px" "></a></..." Line: 938 Column: 259 - 349
"...ault.jpg"><img src="https://img.youtube.com/vi/eb6bCFkDmzM/maxresdefault.jpg" style="width:400px" "></a></..." Line: 942 Column: 247 - 337
"...ault.jpg"><img src="https://img.youtube.com/vi/nTgBZrAhIEs/maxresdefault.jpg" style="width:400px" "></a></..."

The “align” attribute on the “p” element is obsolete. Use CSS instead.

Line: 1155 Column: 48 - 91
"...te__copy"><p align="center" style="text-align: left;"><stron..."

End tag “div” seen, but there were open elements.

Line: 1180 Column: 160 - 165
"...le working</div> ..." Line: 1181 Column: 9 - 14
"...> </div> ..." Line: 1199 Column: 5 - 10
"...T --> </div> ..." Line: 1200 Column: 9 - 14
"...> </div> ..." Line: 1201 Column: 7 - 12
"...iv> </div> </..." Line: 1203 Column: 3 - 8
"...</div> </div> <!-..." Line: 1207 Column: 1 - 6
"...sp;</div> </div> <!-- ..." Line: 1209 Column: 1 - 6
"...wiper --> </div> </div..." Line: 1210 Column: 1 - 6
"...-> </div> </div> </p> ..." Line: 1308 Column: 14 - 19
"... </script></div> ..." Line: 1441 Column: 5 - 10
"...ript> </div> </div..." Line: 1442 Column: 1 - 6
"... </div> </div> </bod..."

Unclosed element “em”.

Line: 1180 Column: 51 - 54
"..._copy"><p><em>A thir..."

Element “div” not allowed as child of element “em” in this context. (Suppressing further errors from this subtree.)

Line: 1183 Column: 13 - 51
"... <div class="three-col-white__content" > ..." Line: 1191 Column: 13 - 51
"... <div class="three-col-white__content" > ..." Line: 1206 Column: 3 - 17
"...per --> <div class="#">&nbsp;..." Line: 1215 Column: 1 - 47
"...HOR 3 --> <div class="pulse__link-go-to-3 home-anchor-3">&nbsp;..."

Element “p” not allowed as child of element “em” in this context. (Suppressing further errors from this subtree.)

Line: 1211 Column: 1 - 4
"...v> </div> </p> <!-- ..." Line: 1213 Column: 1 - 3
"...e col --> <p></p> <..."

Element “section” not allowed as child of element “em” in this context. (Suppressing further errors from this subtree.)

Line: 1309 Column: 17 - 38
"... <section class="foot"> <..."

End tag for “body” seen, but there were unclosed elements.

Line: 1443 Column: 1 - 7
"...v> </div> </body> </htm..."

Warnings

The document is not mappable to XML 1.0 due to two consecutive hyphens in a comment.

Line: 695 Column: - 66
"...pare__heading--4">Temp Text Su..." Line: 723 Column: - 66
"...pare__heading--4">Temp Text Su..." Line: 751 Column: - 66
"...pare__heading--4">Temp Text Su..." Line: 779 Column: - 66
"...pare__heading--4">Temp Text Su..." Line: 808 Column: - 66
"...pare__heading--4">Temp Text Su..." Line: 837 Column: - 66
"...pare__heading--4">Temp Text Su..." Line: 866 Column: - 66
"...pare__heading--4">Temp Text Su..." Line: 894 Column: - 66
"...pare__heading--4">Temp Text Su..."

Attribute “"” is not serializable as XML 1.0.

Line: 934 Column: 256 - 346
"...ault.jpg"><img src="https://img.youtube.com/vi/72j1Nh1qLzk/maxresdefault.jpg" style="width:400px" "></a></..." Line: 938 Column: 259 - 349
"...ault.jpg"><img src="https://img.youtube.com/vi/eb6bCFkDmzM/maxresdefault.jpg" style="width:400px" "></a></..." Line: 942 Column: 247 - 337
"...ault.jpg"><img src="https://img.youtube.com/vi/nTgBZrAhIEs/maxresdefault.jpg" style="width:400px" "></a></..."

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

Line: 1309 Column: 17 - 38
"... <section class="foot"> <..."

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apricorn.com Ping

Ping is a computer network administration software utility used to test the reachability of a host on an Internet Protocol (IP) network. It measures the round-trip time for messages sent from the originating host to a destination computer that are echoed back to the source.


apricorn.com TRACEROUTE

Traceroute is a computer network diagnostic tool for displaying the route (path) and measuring transit delays of packets across an Internet Protocol (IP) network. The history of the route is recorded as the round-trip times of the packets received from each successive host (remote node) in the route (path); the sum of the mean times in each hop is a measure of the total time spent to establish the connection. Traceroute proceeds unless all (three) sent packets are lost more than twice, then the connection is lost and the route cannot be evaluated.